OpenAI's Marketing team contributes to the mission of ensuring responsible and widespread adoption of artificial intelligence.
The Consumer Product Marketing team helps people discover ChatGPT's capabilities, build everyday habits, and get more value from products and subscriptions.
Responsibilities
Own the strategy, roadmap, and standards for ChatGPT's consumer lifecycle email program across product launches, sustained adoption campaigns, and automated journeys.
Turn product positioning, customer research, and usage insights into clear messages, compelling creative, and practical use cases.
Map the customer journey, identify barriers to adoption, and prioritize opportunities using audience needs, behavioral data, and expected business impact.
Build and optimize onboarding, feature activation, setup reminders, and re-engagement programs.
Partner with the consumer subscriptions PMM and Growth teams on trials, upgrades, and subscriber retention.
Lead campaign delivery from briefing and copywriting through creative development, localization, quality assurance, and launch.
Define audience segments, eligibility, timing, and calls to action with Data Science and Engineering.
Develop a testing roadmap across messaging, creative, targeting, and customer journeys.
Measure incremental product adoption, active usage, retention, and paid conversion.
Improve campaign production and reporting through reusable templates, automation, and better tooling.
Requirements
6+ years of experience in product marketing, lifecycle marketing, or growth marketing for consumer products, including hands-on ownership of email programs.
Built and scaled lifecycle campaigns that measurably improved product adoption, engagement, retention, or subscription growth.
Strong writer and creative partner.
Understand consumer behavior and can use research and behavioral data.
Strong analytical judgment, including experience with A/B testing, holdouts, and measuring incremental impact.
Comfortable working with campaign platforms, audience logic, automation, and technical partners.
Build strong partnerships across Product, Marketing, Design, Data Science, and Engineering.
Bonus: experience with consumer subscription businesses, SQL, and using AI tools.
Conditions
San Francisco, CA. Hybrid schedule with an in office requirement from Monday - Wednesday.