About the company
PagerDuty (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future.
Responsibilities
- Own End-to-End Content Production: Write, edit, and manage the production of ebooks, whitepapers, blog posts, thought-leadership articles, and other long-form assets from concept through publication.
- Deliver Short-Form & Campaign Copy: Write and edit ad copy, email copy, social copy, and other short-form content in support of always-on and campaign-specific marketing efforts.
- Develop and execute a content marketing strategy aligned with business goals, target personas, and the buyer’s journey.
- Collaborate with Marketing, Product, and Sales teams to understand audience personas, industry trends, and customer pain points to inform content creation.
- Create, edit, and manage a variety of content types, including blog posts, whitepapers, case studies, eBooks, webinars, videos, and more.
- Partner with subject matter experts to translate complex technical topics into clear, engaging content.
- Manage the Content Calendar: Prioritize and sequence content requests against business priorities, keeping stakeholders aligned on timelines and deliverables.
- Analyze Content & Syndication Performance: Track and report on how content performs across syndication channels, distilling metrics such as engagement, downloads, and lead quality into clear recommendations.
- Optimize content for SEO, lead generation, and brand consistency.
- Team with Performance Marketing on Paid Content: Collaborate with the Performance Marketing team to align organic and paid content strategy, adapting assets and messaging for paid channels.
- Maintain Editorial Standards: Ensure all content reflects PagerDuty's brand voice, style guidelines, and quality bar prior to publication.
- Collaborate with external agencies, freelancers, and partners as needed.
- Support campaigns, product launches, and events with tailored content.
- Stay up-to-date on industry trends, competitor content, and best practices.
Requirements
- 5-8+ years of experience in content marketing, preferably in B2B SaaS or technology
- Exceptional writing, editing, and storytelling skills
- Experience creating content for technical and business audiences
- Strong understanding on technology topics
- Willingness to experiment and push the envelope with AI, but also know a human needs to be behind all content
- Excellent project management and organizational skills
- Familiarity with SEO, analytics, and content management systems (e.g., WordPress, HubSpot)
- Ability to work cross-functionally and manage multiple projects simultaneously
- Creative thinker with a passion for technology and digital transformation
Conditions
- This is a contractor role.
- Reporting to the Chief Communications Officer.