Principal Performance Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Principal, Performance Marketing based in United States.

This is a senior individual-contributor role responsible for setting and maintaining the performance standard across a diverse portfolio of client accounts.

• Own the cross-account performance standard, establishing and maintaining clear green, yellow, and red health classifications across the active client portfolio.
• Lead weekly account-health reviews, providing evidence-based visibility into performance, identifying emerging risks, and ensuring appropriate actions are underway.
• Detect performance issues early and escalate strategically, preventing yellow accounts from becoming critical and critical accounts from becoming retention risks.
• Lead recovery efforts for at-risk accounts, coordinating analysts, creatives, strategists, and other resources as needed while owning the recovery plan, timeline, and measurable outcome.
• Coach Growth Pod Leads through a dotted-line relationship, using account data and performance insights to strengthen strategic thinking, execution quality, and paid-media expertise.
• Partner with senior growth leadership on team capacity, account expansion opportunities, staffing decisions, and the balance between resources and performance requirements.
• Evaluate campaign performance at a granular level across paid-media channels, diagnose root causes, and determine practical actions to improve results.
• Establish consistent performance practices, reporting rhythms, and accountability mechanisms that improve the health and quality of the overall client portfolio.
• Communicate account health, performance risks, recommendations, and recovery progress clearly to senior stakeholders and peers.

• 7+ years of hands-on paid-media experience across platforms such as Meta, Google, and/or TikTok.
• Demonstrated ability to analyze campaign performance at a granular level and diagnose what is happening, why it is happening, and what action should be taken.
• Experience managing or coaching growth marketers or paid-media managers, with a proven ability to develop performance craft and raise execution standards.
• Strong analytical instincts and a data-driven approach to identifying performance trends, risks, opportunities, and root causes.
• Experience working in a fast-paced, multi-client agency, embedded marketing, or similarly performance-focused environment.
• Excellent written and verbal communication skills, including the ability to present account health and navigate sensitive performance discussions with confidence and clarity.
• Comfortable operating without formal managerial authority, influencing teams through expertise, credibility, coaching, and consistent standard-setting.
• Proficiency with ClickUp or comparable project-management platforms, along with hands-on experience using Meta Ads Manager, Google Ads, and performance analytics tools.
• Strong organizational skills and the ability to manage multiple accounts, priorities, escalations, and stakeholders simultaneously.
• Familiarity with AI tools such as Claude, ChatGPT, or similar platforms for research, reporting, analysis, and workflow acceleration is a strong plus.

• Base salary of $130,000–$150,000 per year, commensurate with experience.
• Commission opportunities tied to clients owned.
• Flexible paid time off (PTO).
• 401(k) plan.
• Remote, U.S.-based work environment.
• Opportunity to influence performance standards and strategy across a broad client portfolio.
• Senior individual-contributor scope with direct visibility to growth leadership and meaningful strategic influence.
• High-accountability, performance-driven environment focused on measurable client outcomes.