About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, CRM Marketing based in United States.
Responsibilities
- Lead a CRM strategy team responsible for planning, creating, and implementing complex campaigns across the customer journey.
- Develop and optimize customer journeys by mapping key touchpoints and interactions to improve the overall customer experience.
- Establish the right channel mix and communication cadence based on audience behavior, lifecycle stage, and business objectives.
- Own customer segmentation strategy and management, evaluating segment and campaign performance and partnering with Analytics to identify optimization opportunities.
- Develop a long-term vision for audience strategy and translate customer insights into scalable engagement initiatives.
- Orchestrate cross-channel personalization and ensure consistent messaging and customer experiences across platforms.
- Oversee A/B testing and experimentation roadmaps to identify opportunities for performance improvement and incremental lift.
- Monitor industry trends and competitor activity to inform innovative customer engagement strategies.
- Partner with Marketing, Product, Analytics, and other stakeholders to align CRM campaigns, priorities, and roadmaps.
- Own the CRM calendar and daily, weekly, and monthly campaign schedules, maintaining a robust content calendar.
- Analyze campaign performance and communicate actionable insights and recommendations for continuous improvement.
- Mentor CRM team members in lifecycle strategy, strategic thinking, and business case development.
Requirements
- 7+ years of experience in customer success, email marketing, lifecycle marketing, CRM marketing, or a related field.
- Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related discipline preferred, but not required.
- Strong experience developing and executing CRM and lifecycle marketing strategies across multiple stages of the customer journey.
- Proficiency with CRM platforms such as Braze, Moveable Ink, or comparable tools highly preferred.
- Strong understanding of email, in-app, and push marketing best practices, along with solid copywriting skills.
- Experience with customer segmentation, personalization, A/B testing, experimentation, and campaign optimization.
- Ability to analyze campaign data and performance metrics and translate findings into actionable recommendations.
- Strong organizational and attention-to-detail skills, with the ability to manage multiple priorities and deadlines.
- Proven ability to manage stakeholders and collaborate effectively across Marketing, Product, Analytics, and other teams.
- Excellent communication, collaboration, problem-solving, and strategic thinking skills.
- Experience in Daily Fantasy Sports or the gaming industry is preferred.
- Ability to mentor and develop team members while contributing hands-on strategic expertise.
- Must be authorized to work for any employer in the United States; employment visa sponsorship is not currently available.
Conditions
- $110,000–$130,000 salary range, with actual compensation determined by location, skills, experience, education, role, and level.
- Annual bonus opportunity.
- Company-subsidized medical, dental, and vision coverage.
- 401(k) plan with company match.
- Flexible PTO designed to support work-life balance.
- Generous paid leave programs, including 16 weeks of paid parental leave and disability benefits.
- Workplace flexibility and modern work schedules focused on outcomes rather than hours worked.
- Company-wide in-person events and team outings.
- Lifestyle enhancement program.
- Company-provided equipment, with Windows and Mac options.
- Annual performance reviews with opportunities for career growth and development.
- Remote work opportunities across the United States, with Atlanta preferred.