Product Marketing Manager

At Amwell, we’re transforming healthcare for all—powered by technology and inspired by people. Here, your ideas don’t just matter—they drive real change, improving lives on a global scale. We marry technology and innovation with clinical excellence to provide trusted solutions that solve the healthcare industry’s biggest pain points and are on a mission to enable greater access to more convenient, affordable, and effective care.

As a Senior Product Marketing Manager, you will play a key role in driving commercialization of Amwell’s solutions. This role focuses on executing high-impact go-to-market initiatives, enabling enterprise sales teams, supporting strategic deals and RFP responses, and translating complex product capabilities into differentiated, outcome-driven messaging.

• Commercial Leadership: Develop and refine platform positioning that differentiates solutions in the payer market; Define go-to-market strategy including target segments, launch sequencing, and success metrics; Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success; Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment; Develop thought leadership for payer market trends; Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization.
• Sales, RFP & Field Enablement: Develop launch messaging, sales tools, and enablement materials aligned with established positioning; Partner with Sales and proposal teams to support RFP responses with differentiated messaging and positioning; Develop executive-ready materials for strategic opportunities and client presentations; Maintain reusable messaging frameworks that accelerate RFP response development; Develop payer-facing sales materials and supporting resources that help health plan clients communicate program value to their employer group customers; Incorporate field feedback to continuously improve sales tools and messaging; Track and analyze launch and enablement performance to continuously improve commercialization outcomes.
• Messaging & Competitive Intelligence: Translate complex product and clinical capabilities into clear, outcome-driven messaging; Maintain and evolve competitive battlecards and positioning guidance; Monitor payer and digital health market trends and synthesize insights that inform messaging and field enablement.
• Cross-Functional Collaboration: Partner with Product teams to understand roadmap priorities and upcoming launches; Collaborate with Performance Marketing to ensure campaign messaging aligns with payer positioning; Work with Customer Success and clinical teams to develop proof points and outcomes-driven narratives; Coordinate with Sales Enablement to support internal training and field readiness.

• 8+ years of product marketing or related B2B marketing experience
• Deep fluency in healthcare IT, digital health, or payer markets
• Demonstrated experience supporting enterprise sales organizations and complex deal cycles
• Proven ability to translate technical capabilities into clear buyer value
• Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments
• Strong cross-functional leadership and project management skills
• Excellent written and verbal communication skills