About the company
Jane is a founder-led, high-growth SaaS company with a remote-first team working across Canada, the US, and the UK, united by our mission to help the helpers. We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities.
Responsibilities
- Own Jane's core platform positioning and messaging architecture.
- Lead our claims strategy: identify, validate, and maintain marketable metrics and social proof points.
- Be a key GTM partner for Try Jane: partner with Product Growth team to optimize trial experience.
- Empower frontline teams: build content and frameworks for sales, support, and customer success.
- Shape integrated campaigns: serve as core PMM partner on brand-level campaigns.
- Partner on web strategy: work with Web and Design teams to ensure site reflects positioning.
Requirements
- 5+ years in Product Marketing or closely related role, with experience at platform or brand level.
- Demonstrated strength in customer-backed positioning and messaging architecture.
- Experience with PLG or product-led growth motions, including funnel strategy, trial optimization, and self-serve acquisition.
- Comfort working on website as marketing channel, including information architecture and conversion thinking.
- Strong enablement instincts.
- Analytical enough to work with funnel and campaign data; strong writer.
- Experience in healthcare SaaS or highly regulated vertical is a plus.
- Comfortable building playbooks from ambiguity.
Conditions
- Remote-first role; not hybrid.
- Equal opportunity employer.