Marketing Campaign Operations & Automation Manager

About the company

• Justworks handles payroll, benefits, compliance, and HR for small businesses
• Offices in New York, Toronto, London, Tampa, and Mexico City, serving 12,000+ businesses and 200,000 workers

Responsibilities

• Own the operational process from campaign intake through build, testing, launch, monitoring, and post-campaign learning
• Establish shared intake process, prioritized backlog, and campaign calendar
• Build campaigns and automated workflows in marketing automation and customer-engagement platforms
• Activate audiences using segmentation, eligibility, trigger, and suppression rules
• Build and maintain landing pages, forms, and digital conversion paths
• Implement campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records
• Coordinate execution across paid media, web, email, webinars, events, content syndication, and nurture
• Own launch quality assurance covering audiences, workflows, tracking, consent, and routing
• Monitor deliverability, workflow health, and tracking; troubleshoot issues
• Partner with Analytics to execute experiments
• Use AI and automation to accelerate campaign production

Requirements

• 6+ years of experience in marketing operations, campaign operations, marketing automation, or digital operations
• Hands-on experience building campaigns and workflows in marketing automation and CRM platforms
• Experience executing across paid media, web, email, and events
• Knowledge of landing pages, forms, tagging, UTMs, pixels, and conversion tracking
• Understanding of audience activation, suppression, deliverability, and consent
• Strong prioritization and project-management skills
• Experience using AI and automation to improve throughput

Conditions

• Base wage range $121,000 – $151,000 per year
• Hybrid schedule, 2 days a week from office at 55 Water Street, New York City