We are seeking a highly motivated
Senior Marketing Manager
to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in
Central America
.
Hold responsibility for Passengers Acquisition and Retention KPIs
Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
Hold country marketing budget processes
Generate hypotheses and execute tests to drive growth hacking initiatives
Lead Brand positioning in line with local insights and global brand guidelines
Oversee the creation of effective and culturally relevant creatives for all marketing channels
Identify and nurture partnerships that align with marketing objectives
Perform market and audience research