About the company
As a Marketing Business Analyst in the Reactivation Analytics team, you will join the wider Global Marketing Analytics group. You will act as a strategic consultant, using data to understand customer behaviour, their journey and more importantly what motivates them to return. Your experience in CRM Analytics, combined with a knack for storytelling through data, will directly influence the ability to reduce churn impact and optimize our channels along with marketing spend.
Responsibilities
- Support the Global Reactivations Marketing function: understand key business questions, translate them into analytical tasks, and deliver insights that inform strategic decision-making
- Build and evolve reporting and visualization assets that support day-to-day decision-making and enhance global performance oversight
- Measure, benchmark, and monitor Global Reactivation performance, identifying trends and opportunities to improve key customer and business KPIs
- Improve analytical processes by advocating for scalable, automated, and standardized solutions
- Utilise various databases and querying/programming languages to access, manipulate and present the data needed
- Take responsibility of own projects and collaborate and share knowledge with other analysts
Requirements
- A motivated, collaborative mindset with strong team-working skills and enthusiasm for solving business problems with data
- 3+ years of experience in customer Engagement/Retention metrics and how they contribute to overall business performance
- A structured, results-oriented approach with the ability to break down broad questions into clear analytical steps
- Experience in Customer Analytics, Marketing Analytics, A/B testing or in a quantitative field—ideally in a fast-paced B2C or subscription business
- Experience in leveraging AI tools (ChatGPT, Claude, Copilot, etc.) to increase personal and team productivity
- Expertise in SQL and Spreadsheets (required), Tableau or a similar visualisation tool (e.g. Looker, PowerBI), Python (a plus)
- Experience in testing (AB testing, campaign analytics, channel efficiency)
- Experience in statistical modeling, regression, clustering, time series etc is good to have
- Experience in performing analysis with large datasets
- Analytical and critical thinking combined with good presentation and communication skills
- Strong problem solving skills and hands-on & can-do attitude
- Ability to work independently
Conditions
- Competitive salary package, including a HelloFresh-subsidized pension scheme
- Savings on your weekly HelloFresh box
- Discount schemes with corporate benefits and Vorteile
- Mental wellbeing support with access to platforms like Headspace and Spill
- 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources
- Flexible hybrid model
- Sabbatical leave options in addition to standard time off
- Sustainable travel perks and transportation benefits
- Internal training, the HelloFresh Academy, and a dedicated budget for German language courses
- Tasty in-office meal deals and fresh food options
- Parent-friendly policies, an in-office kids corner, and an on-site babysitter