About the company
SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world.
Responsibilities
- Serve as the primary marketing point of contact for partners and distributors across APJ.
- Deliver marketing enablement and trainings for partners and their sales teams.
- Plan, budget, and track execution of MDF-funded activities, with regular ROI reporting.
- Drive adoption of joint marketing programs with partners.
- Plan and execute demand generation programs across digital, events, and content - with clear pipeline targets.
- Develop new customer case studies and video testimonials in partnership with sales.
- Act as the regional marketing liaison for the sales team and suppliers.
- Lead and develop a team of two field marketers based in India and Japan, setting priorities and coaching for growth.
Requirements
- 8+ years of B2B field marketing experience, including substantial experience in channel, partner, and distributor marketing.
- Proven people management experience, including setting priorities, coaching direct reports, and developing team members across locations.
- Demonstrated experience working across APJ or multiple regional markets, not limited to a single-country scope.
- Strong understanding of channel-led go-to-market models, including resellers, distributors, MDF planning, partner enablement, and joint demand generation.
- Experience in cybersecurity, IT security, networking, cloud, or enterprise infrastructure technology strongly preferred.
- Autonomous, structured operator who collaborates effectively with internal stakeholders and external partners to ensure flawless execution.
- Excellent organizational and time management skills.
- Results-driven, with a track record of hitting pipeline and program KPIs.
- Hands-on experience with marketing automation (Hubspot or similar) and Salesforce.
- Genuine enthusiasm for working as part of a multinational team.