About the company
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Responsibilities
- Establish pan-regional media planning frameworks that balance global brand consistency with localized market dynamics across Europe, APAC, and Turkey.
- Define omni-channel media mixes (Digital, Programmatic, Social, OOH, TV/CTV) to optimize reach, acquisition efficiency, and long term brand and business health.
- Serve as the primary lead for the regional media agency, setting performance KPIs, managing SLAs, and driving quarterly agency reviews. Streamline agency operations, media buying terms, and programmatic transparency to maximize working media effectiveness.
- Act as the strategic partner for local marketing teams across all 16 markets, ensuring seamless alignment between regional priorities and local media plans. Facilitate knowledge sharing and best-practice scaling across regions to raise the baseline of local media execution.
- Oversee multi-market media budgets, utilizing dynamic reallocation strategies to shift capital toward high-performing channels and growth markets. Establish robust measurement models (MMM, Incrementality Testing) in tandem with analytics teams to prove ROI and business impact.
Requirements
- At least 15 years of marketing experience, minimum 5 years of industry experience, with at least 5 years in global or regional media management.
- Marketing experience in regional roles across Asia markets, Europe and Turkey.
- Proven experience in leading regional strategies and influencing local teams across multiple markets.
- Strong analytical skills with a focus on market dynamics and media strategy and performance metrics.
- Proficiency in media management and budget allocation and budget management 8+ digit budget management experience required.
- Exceptional leadership, communication, and collaborative skills to align cross-functional and regional teams.
- A proactive mindset and the ability to thrive in a fast-paced, multicultural environment.