This
position
is
listed
on
behalf
of
a
partner
company,
who
manages
all
applications
and
next
steps.
Our
partner
is
looking
for
a
Demand
Generation
Director
based
in
the
United
States
.
We
are
looking
for
an
experienced
Demand
Generation
Director
to
lead
integrated
demand
strategy
and
execution
across
the
Americas.
In
this
role,
you
will
oversee
regional
demand
planning,
sales
plays,
outreach
strategies,
and
pipeline
performance
to
drive
sustainable
revenue
growth.
You
will
connect
Sales,
Marketing,
Alliances,
Advisory
Services,
and
Revenue
Operations
around
shared
priorities
and
measurable
commercial
outcomes.
Using
data-driven
insights,
you
will
optimize
lead
conversion,
strengthen
pipeline
quality,
and
ensure
demand-generation
initiatives
deliver
tangible
business
value.
As
an
individual
contributor,
you
will
influence
senior
stakeholders
and
cross-functional
teams
without
direct
managerial
authority.
You
will
also
monitor
market
trends,
refine
go-to-market
strategies,
and
guide
investment
decisions
to
maximize
demand
effectiveness.
This
is
an
opportunity
to
shape
regional
commercial
strategy
within
a
collaborative,
fast-paced,
global
technology
environment.
Accountabilities
Demand
Strategy
and
Planning:
Lead
the
end-to-end
regional
demand
process
across
the
Americas,
developing
integrated
plans
that
align
marketing,
sales,
and
partner
activities
with
pipeline
and
revenue
objectives.
Establish
planning
calendars,
define
required
inputs,
and
ensure
stakeholders
deliver
against
agreed
commitments.
Demand
Investment
and
Prioritization:
Recommend
how
demand-generation
investments
should
be
allocated
across
market
segments,
solutions,
and
routes
to
market.
Analyze
performance
and
adjust
priorities
to
maximize
pipeline
contribution
and
commercial
impact.
Sales
Plays
and
Outreach
Execution:
Design
targeted
sales
plays
and
outreach
cadences
in
collaboration
with
Sales,
Marketing,
and
Sales
Enablement.
Oversee
execution,
account
coverage,
sequencing,
and
adherence
to
agreed
timelines
while
monitoring
adoption
and
results.
Pipeline
Health
and
Conversion:
Maintain
a
healthy,
predictable
pipeline
of
qualified
opportunities
by
monitoring
coverage,
quality,
and
conversion
performance.
Identify
gaps
between
planned
and
actual
results
and
implement
corrective
actions
to
improve
lead-to-opportunity
and
opportunity-to-close
conversion
rates.
Cross-Functional
Coordination:
Bring
together
Sales,
Marketing,
Alliances,
Advisory
Services,
and
other
stakeholders
to
establish
shared
priorities
and
coordinated
execution.
Lead
regional
Demand
Board
meetings,
document
commitments,
track
progress,
and
escalate
unresolved
resource
or
prioritization
issues
when
necessary.
Performance
Measurement
and
Reporting:
Track
demand-generation
effectiveness
using
pipeline
coverage,
lead
conversion,
closed
revenue
contribution,
sales-play
adoption,
and
execution
metrics.
Provide
regular
performance
updates,
identify
emerging
risks,
and
recommend
actions
to
improve
results.
Market
and
Competitive
Intelligence:
Monitor
market
developments,
customer
behavior,
and
competitive
dynamics
to
inform
demand
planning,
targeting,
and
messaging.
Collaborate
with
Product
Marketing
and
Competitive
Intelligence
teams
to
keep
initiatives
aligned
with
evolving
product
positioning.
Technology
and
Process
Optimization:
Partner
with
Revenue
Systems
teams
to
define
requirements
for
CRM,
prospecting
data,
sales
engagement,
and
cadence
management
platforms.
Improve
the
processes,
tools,
and
operating
practices
that
support
effective
demand
execution.
Executive
Advisory
and
Strategic
Alignment:
Provide
leadership
with
actionable
insights
on
demand
forecasting,
pipeline
risks,
regional
performance,
and
commercial
opportunities.
Represent
regional
priorities
during
quarterly
business
reviews,
annual
planning,
and
other
strategic
decision-making
forums.
Continuous
Improvement:
Foster
collaboration,
accountability,
and
operational
excellence
across
the
demand
ecosystem,
continuously
refining
strategies
and
processes
to
improve
efficiency
and
business
outcomes.
Requirements
Education:
Bachelor's
degree
in
Finance,
Business,
Computer
Science,
Engineering,
or
another
analytical
discipline,
or
equivalent
practical
experience.
Professional
Experience:
At
least
10
years
of
experience
in
B2B
demand
generation,
demand
management,
or
a
closely
related
go-to-market
function.
Strategic
Expertise:
Proven
success
developing
and
implementing
demand-management
strategies
at
scale,
with
the
ability
to
translate
business
objectives
into
structured
plans
and
measurable
outcomes.
Analytical
Capabilities:
Strong
analytical
skills
and
experience
interpreting
complex
datasets,
evaluating
pipeline
health,
measuring
conversion
rates,
and
making
data-driven
decisions.
Sales
Execution:
Demonstrated
experience
designing
sales
plays
and
outreach
cadences,
monitoring
adoption,
and
assessing
their
impact
on
pipeline
generation
and
revenue
performance.
Revenue
and
Business
Acumen:
Strong
understanding
of
commercial
performance,
financial
drivers,
pipeline
management,
and
go-to-market
processes,
with
the
ability
to
connect
operational
activities
to
measurable
business
value.
Cross-Functional
Influence:
Proven
ability
to
build
trusted
relationships
across
departments,
influence
senior
stakeholders,
and
align
teams
around
common
objectives
without
relying
on
direct
reporting
authority.
Leadership
and
Communication:
Excellent
communication,
stakeholder-management,
and
problem-solving
skills,
with
the
ability
to
set
direction,
motivate
others,
and
navigate
complex
organizational
dynamics.
Organization
and
Adaptability:
Ability
to
manage
competing
priorities,
make
informed
decisions,
and
operate
effectively
in
a
fast-paced,
evolving
business
environment.
Innovation
and
Continuous
Improvement:
A
proactive
approach
to
challenging
existing
processes,
identifying
opportunities,
and
implementing
improvements
that
strengthen
organizational
performance.
Preferred
Qualifications:
Experience
in
a
large
technology
company
or
a
complex,
multi-segment,
multi-region
organization
with
an
established
partner
ecosystem.
Additional
Preferred
Experience:
Familiarity
with
CRM
systems,
sales
engagement
and
cadence-management
platforms,
prospecting
and
contact
data
solutions,
intent
data,
and
account-based
marketing
tools.
Partner
and
Field
Experience:
Experience
integrating
partner
and
advisory
services
into
demand-generation
plans
is
an
advantage.
Previous
experience
in
quota-carrying
sales,
sales
management,
or
a
customer-facing
field
role
is
also
beneficial.
Benefits
Competitive
Salary:
Annual
salary
range
of
$125,000–$174,333
,
with
the
final
offer
determined
by
relevant
skills,
experience,
and
geographic
location.
Comprehensive
Healthcare:
Location-specific
benefits
packages
that
include
medical,
dental,
and
vision
coverage.
Retirement
and
Financial
Protection:
Retirement
or
pension
plans,
life
insurance,
and
accident
protection,
depending
on
location.
Paid
Wellness
Days:
Two
company-wide
paid
wellness
days
annually
to
rest
and
recharge.
Birthday
Time
Off:
One
paid
day
off
during
your
birthday
month.
Volunteer
Time
Off:
Up
to
40
hours
of
paid
time
annually
to
support
community
initiatives
and
causes.
Employee
Assistance
Program:
Free,
confidential,
24/7
access
to
counseling,
emotional
support,
financial
advice,
legal
guidance,
work-life
resources,
and
new-parent
support.
Business
Travel
Support:
Access
to
travel
assistance
services,
including
medical,
safety,
and
emergency
support
during
business
trips.
Referral
Bonuses:
Financial
rewards
for
successful
employee
referrals.
Remote
Work:
Remote
position
based
in
the
United
States.
Collaborative
Culture:
An
environment
focused
on
innovation,
transparency,
teamwork,
and
measurable
business
impact.
Professional
Growth:
Opportunities
to
influence
regional
strategy,
collaborate
with
senior
leadership,
and
contribute
to
large-scale
commercial
initiatives.