Enrollment Marketing Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Founding Enrollment Marketing Strategist based in United States.

• Own enrollment strategy: Lead enrollment marketing strategy for a portfolio of large employer and health plan clients, developing account-specific awareness, engagement, and activation plans while owning enrollment forecasts and performance.
• Diagnose engagement challenges: Analyze client, member, and funnel data to identify barriers to engagement and enrollment, determine root causes, and translate findings into focused improvement plans.
• Develop activation strategies: Design tailored combinations of communications, audience targeting, employer channels, incentives, benefit design, executive sponsorship, and member-experience interventions to improve enrollment outcomes.
• Test and scale initiatives: Run client-specific pilots and experiments, evaluate their effectiveness, and share successful approaches with lifecycle and marketing teams for broader testing and implementation.
• Drive client adoption: Partner with Client Success and senior client stakeholders to present data-backed recommendations, build business cases, secure buy-in, and guide stakeholders through approvals and implementation.
• Lead cross-functional execution: Coordinate with Member Activation, Lifecycle Growth, Marketing Operations, Data, Design, Product, Clinical Operations, and Client Success to translate strategic priorities into effective execution.
• Build the enrollment marketing function: Establish operating models, measurement frameworks, processes, tools, and client segmentation approaches that enable enrollment strategy to scale across a growing and increasingly complex customer base.
• Shape future team development: As the function expands, help identify organizational needs, define roles, and contribute to building a high-performing Enrollment Marketing team.

• Experience: 6+ years of experience in enrollment marketing, growth marketing, lifecycle marketing, consumer strategy, client marketing, or a closely related discipline, with a demonstrated track record of influencing consumer behavior.
• Strategic and analytical expertise: Strong ability to break down complex growth challenges, identify the variables that matter, analyze data, and develop clear, actionable recommendations.
• Consumer engagement experience: Proven experience designing and executing programs that increase awareness, engagement, activation, or conversion, ideally with measurable business outcomes.
• Enterprise client experience: Experience working directly with large enterprise customers, employers, health plans, or similarly complex stakeholder groups, with the ability to move from analysis and recommendations to stakeholder alignment and implementation.
• Commercial mindset: Understanding of how enrollment performance can influence member outcomes, customer value, ROI, and broader business performance, with the ability to prioritize initiatives based on opportunity size and expected impact.
• Hands-on execution: Comfortable moving between high-level strategy and detailed execution, including campaign development, data analysis, presentations, implementation troubleshooting, and performance tracking.
• Cross-functional leadership: Ability to influence and coordinate teams without direct reporting authority, establish priorities, create clarity, maintain momentum, and resolve or escalate obstacles effectively.
• Builder mentality: Comfortable operating without an established playbook and motivated to create scalable processes, tools, frameworks, and best practices from the ground up.
• Communication and stakeholder management: Strong written, verbal, presentation, and relationship-building skills, with the ability to communicate complex analytical insights and strategic recommendations clearly to diverse audiences.
• Leadership potential: Willingness to operate as a senior individual contributor initially while helping shape and eventually grow an Enrollment Marketing function and team.

• Senior-level opportunity with significant autonomy, ownership, and visibility.
• Opportunity to build a new strategic function and influence its long-term direction.
• Direct impact on member engagement, customer outcomes, and business performance.
• Collaborative environment working across Client Success, Marketing, Data, Design, Product, and Clinical Operations.
• Opportunity to work with large enterprise clients and complex healthcare-related challenges.
• Strong potential for future leadership and team-building responsibilities as the function grows.
• Employer commitment to equal opportunity and an inclusive workplace welcoming diverse backgrounds, experiences, and perspectives.