About the company
Roblox is building the future of human connection through play, with tens of millions of daily users.
Responsibilities
- Own and scale growth programs across user acquisition, reactivation, paid influencer, and product-led growth
- Manage and optimize multimillion-dollar marketing investments across ad platforms including Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels
- Identify and validate new growth opportunities through structured experimentation
- Develop hypotheses, design experiments, and establish measurement frameworks
- Partner with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization
- Build repeatable testing frameworks
- Shape the user journey by partnering with Product, Engineering, Design, and Data Science
- Explore emerging channels, partnerships, and platform opportunities
- Influence across the organization and translate analyses into recommendations
Requirements
- 12+ years of experience in Growth Marketing, Product Growth, or Performance Marketing at a high-growth consumer tech company
- Track record of building and scaling growth programs
- Strong understanding of the full growth funnel
- Advanced SQL proficiency and experience with large datasets
- Deep understanding of experimentation, incrementality, attribution, cohort analysis, and causal inference
- Strong grasp of LTV, retention, monetization, and unit economics
- Experience partnering with Product, Engineering, and Data Science
- Exceptional cross-functional collaboration and stakeholder management
- Strong written and verbal communication
- Technical and AI fluency, including experience leveraging AI
Preferred Qualifications
- Experience scaling a global consumer marketplace, gaming platform, or creator ecosystem
- Experience with personalization, recommendation systems, or ML-driven optimization
- Experience managing large-scale paid media budgets ($10M+ annually)