About the company
Roblox is building the tools and platform that empower a global community of developers and creators to bring 3D immersive digital experiences to life. Tens of millions of people come to Roblox daily to explore, create, play, learn, and connect.
About the role
As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine. This role sits at the intersection of marketing, product, data science, and engineering, leading high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will report to the Head of Growth Marketing.
Responsibilities
- Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs
- Manage and optimize multimillion-dollar marketing investments across ad platforms including Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels
- Identify and validate new growth opportunities through structured experimentation and rapid iteration
- Develop hypotheses, design experiments, and establish measurement frameworks
- Partner with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization outcomes
- Build repeatable testing frameworks across audiences, creative, channels, and product experiences
- Partner with Product, Engineering, Design, and Data Science to improve onboarding, activation, retention, and monetization
- Explore emerging channels, partnerships, creators, and platform opportunities
- Translate complex analyses into clear business recommendations for senior leadership
Requirements
- 12+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company
- Strong understanding of the full growth funnel, from acquisition and activation through retention and monetization
- Advanced SQL proficiency and experience working directly with large datasets
- Deep understanding of experimentation methodologies, incrementality measurement, attribution, cohort analysis, and causal inference
- Strong grasp of LTV, retention, monetization, and unit economics
- Experience partnering closely with Product, Engineering, and Data Science teams
- Strong understanding of modern advertising technology, measurement infrastructure, and growth tooling
- Demonstrated experience leveraging AI to improve decision-making and workflows
Preferred Qualifications
- Experience scaling a global consumer marketplace, gaming platform, social platform, or creator ecosystem
- Experience with personalization, recommendation systems, growth automation, or machine learning-driven optimization
- Experience managing large-scale paid media budgets ($10M+ annually)
- Passion for gaming