Marketing Strategy & Planning Manager

As Marketing Strategy & Planning Manager, you will be a critical engine driver of our global marketing organization. In this role, you will turn strategic vision into operational reality—managing the infrastructure, processes, and data-driven insights that allow our marketing team to scale predictably and efficiently.

This is a high-impact role requiring a blend of analytical execution and sharp project management skills. You will help manage the day-to-day rhythm of the business, translating complex data into actionable insights while maintaining a high bar for operational rigor.

In this role, you’ll:

• Strategy & Planning: Translate business goals into actionable marketing strategies and scalable operational frameworks
• Data-Driven Insights: Deep-dive into complex marketing performance data. Surface trends, identify bottlenecks, and package these findings into clear, actionable reports that support leadership in crafting the overarching performance narrative.
• Analyze the Funnel: Diagnose opportunities to improve the marketing funnel and pipeline creation. Maintain and optimize our marketing measurement foundation. Track and analyze account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics to provide clarity on GTM performance.
• Operational PMO: Lead day-to-day Marketing project management. Track the execution of critical cross-functional initiatives, translating high-level corporate goals into actionable project roadmaps with measurable results.
• Cross-Functional Collaboration: Act as the strategic communication bridge between Marketing & GTM.

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:*

• The High Operator: 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment.
• The Cross-Functional Connector: Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics) to break down silos and drive projects to completion.
• Analytical & Data-Driven: Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems. You don't just pull numbers; you naturally look for the story and the "why" behind the data to inform prioritization decisions.
• Technical Fluency: Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI.
• Project Management: Excellent organizational and project management skills. You thrive in fast-paced, rapidly changing environments and can manage multiple competing priorities without losing attention to detail.

*Desired:*

• Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
• Experience with Tableau or other BI platform.
• Experience leading significant cross-functional initiatives with minimal oversight.

• This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.
• Travel: We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
• Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.