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SeniorRemote

Growth Marketing Manager

R
Runway
Уровень
Senior
Формат
Remote
О роли

Описание вакансии

About the company
  • Building AI to simulate the world through merging art and science
  • World models at the frontier of progress in artificial intelligence
  • Offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv
Responsibilities
  • Day-to-day management of Google Ads and ChatGPT Ads — campaign structure, keywords, bids, budgets, negatives, quality score, geo and device splits
  • Own the cost-per-acquisition number; manage to a CPA target, not clicks or registrations
  • Run a continuous test roadmap — bidding strategies (tCPA / Smart Bidding), optimization events, ad copy, landing pages, audience and geo splits
  • Prove incrementality: design and read geo holdouts, conversion-lift studies, and pause tests
  • Manage budget across markets — allocate and reallocate spend by market and campaign against performance
  • Stand up new bidding platforms as they emerge
  • Report clearly with daily and weekly readouts
  • Work cross-functionally with creative, lifecycle, product marketing, and engineering
Requirements
  • 4+ years managing paid search, with direct ownership of seven-figures in budget
  • Deep Google Ads expertise — Smart Bidding, tCPA/tROAS, Performance Max / AI Max, Demand Gen, search term hygiene, quality score, the Editor
  • Track record running incrementality tests (geo holdouts, lift studies)
  • Fluency in funnel economics: CAC, LTV, cost-per-acquisition, payback
  • Comfort in the data — SQL or willingness to learn it, plus GA4 / Mixpanel or equivalent
  • Rigorous experiment discipline and clear, opinionated written reporting
Conditions
  • Remote across the US
  • Seven-figure budgets in spend across markets (US + international)
Bonus Points
  • Subscription / freemium or consumer SaaS experience
  • International / multi-market paid search experience
  • Experience with MCP / AI tooling to automate redundant tasks
  • Early experience with AI-native ad surfaces (ChatGPT Ads, etc.)
  • Familiarity with attribution plumbing — click IDs, enhanced conversions, server-side tracking
Стек и навыки

С чем работаем