About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Founding Performance Marketing Lead based in United States.
Responsibilities
- Build, launch, manage, and optimize acquisition campaigns across LinkedIn, Meta, Google, retargeting, and emerging channels
- Develop a high-velocity testing engine across short-form video, UGC, founder-led creative, static ads, customer proof, use-case creative, case studies, and landing-page concepts
- Own and continuously improve the journey from advertising through landing pages, demos, trials, and activation
- Own campaign tracking, UTMs, pixels, events, conversion APIs, CRM campaign logic, attribution models, dashboards, and funnel reporting
- Design and execute continuous A/B and multivariate tests across messaging, creative, audiences, offers, landing pages, CTAs, forms, demo flows, and channel mix
- Identify high-performing ICP signals, personas, use cases, pain points, messages, offers, and targeting strategies
- Partner with Product and Revenue teams on activation, self-service conversion, trial-to-paid pathways, in-product prompts, lifecycle initiatives
- Use AI, no-code and low-code tools, enrichment, workflow automation, and light scripting
- Collaborate closely with founders, Product, Design, Sales, and Revenue Operations
- Track qualified pipeline, CAC and CAC payback, cost per qualified lead, sourced and influenced ARR, conversion rates, LTV/CAC, pipeline velocity, and experiment win rates
Requirements
- 4–8+ years of hands-on experience in performance marketing, growth marketing, or demand generation, ideally within B2B SaaS, AI, HR technology, recruiting technology
- Proven experience personally managing and scaling approximately $50K–$250K+ per month in paid media across LinkedIn, Meta, Google, or comparable channels
- Demonstrated ability to connect channel spend to downstream funnel performance, opportunity creation, qualified pipeline, and ARR
- Deep hands-on experience building campaigns, audiences, conversion tracking, creative tests, budgets, bids, and optimization strategies directly within advertising platforms
- Strong understanding of CPL, CAC, LTV, CAC payback, conversion rates, pipeline velocity, and marginal acquisition efficiency
- Experience building and improving landing pages, forms, demo flows, or trial experiences with a strong conversion-rate optimization mindset
- Strong creative instincts and copy judgment
- Experience testing video, UGC, creator-led, founder-led, or short-form paid creative
- Comfort working with analytics, dashboards, CRM data, experimentation frameworks, attribution systems, and imperfect early-stage datasets
- Ability to move quickly from hypothesis to launch, data collection, insight, and the next experiment
- Strong written communication skills and the ability to translate customer pain points into clear, high-converting messaging
- High ownership, low ego, strong judgment, resourcefulness, and a preference for creating repeatable growth systems
- Experience with HubSpot or Salesforce, Webflow or Framer, GA4, Segment, Mixpanel or Amplitude, Clay, Zapier or Make, modern attribution tools, lightweight automations, dashboards, AI-assisted workflows, or product-led growth initiatives is a strong advantage
Conditions
- Fully remote position based in the United States
- Opportunity to build the performance marketing engine, systems, experiments, and operating cadence from the ground up
- Direct collaboration with founders