About the company
Our partner is looking for a Senior Paid Social Media Account Manager based in United States. This position is listed on behalf of a partner company, who manages all applications and next steps.
Responsibilities
- Develop, execute, and measure integrated Paid Social strategies across platforms such as Meta, LinkedIn, TikTok, Pinterest, and emerging channels, using data and industry best practices to improve client performance.
- Manage day-to-day campaign strategy and execution across an assigned portfolio of clients, maintaining high standards of quality, performance, and strategic value.
- Build full-funnel paid media strategies that incorporate creative, measurement, analytics, SEO, and other paid channels such as Search, Display, and Programmatic.
- Use campaign data, automation, machine learning, and emerging technologies to improve efficiency, identify opportunities, and maximize client budgets.
- Develop trusted, long-term client relationships by acting as a strategic extension of each client's team and proactively addressing business challenges.
- Identify cross-sell and upsell opportunities and collaborate with business development teams to qualify opportunities and support project growth.
- Monitor emerging Paid Social trends, technologies, tools, and datasets, bringing innovative, data-backed recommendations to clients and internal teams.
- Explore the relationship between social strategy and LLM-driven search visibility, testing new approaches to increase discoverability through emerging search experiences.
- Coach Associates and contribute to their professional development through feedback, mentoring, quality assurance, and recognition.
- Contribute to thought leadership through blog content, industry forums, webinars, case studies, and internal training sessions, including at least one training session each quarter.
- Maintain consistently high-quality work through established quality assurance processes and help ensure campaign execution meets strategic and operational standards.
- Progress through a structured onboarding journey by learning core processes and client needs, supporting impactful initiatives, introducing AI or automation opportunities, and ultimately managing a full book of business independently.
Requirements
- Demonstrated experience managing Paid Social campaigns across multiple industries, advertising platforms, and campaign management environments.
- Strong expertise across platforms such as Meta, LinkedIn, TikTok, Pinterest, and ideally Snapchat, with experience developing full-funnel strategies that integrate creative, data, and measurement.
- Broad paid media knowledge across Social, Search, Display, and Programmatic, with the ability to connect channel strategies into cohesive client solutions.
- Strong data literacy and analytical capabilities, including proficiency with Excel, Google Workspace, data visualization tools, and foundational SQL knowledge.
- Experience using automation, machine learning, AI tools, or emerging technologies to improve Paid Social performance and operational efficiency.
- Strong understanding of how Creative, SEO, Analytics, and Paid Media data can work together to create more effective marketing strategies.
- Proven ability to coach, mentor, develop, and recognize talent while maintaining high standards of performance and quality.
- Strong consulting and client relationship skills, with the ability to communicate complex findings clearly and make persuasive, data-backed recommendations.
- A proactive and innovative mindset, with a willingness to experiment, take calculated risks, test new approaches, and adapt to evolving tools and processes.
- Demonstrated interest in emerging trends in AI, machine learning, Paid Social, marketing technology, and data.
- Experience contributing to thought leadership through training sessions, webinars, blogs, case studies, industry forums, or speaking engagements.
- Excellent time-management and organizational skills, with the ability to manage multiple clients, projects, deadlines, and shifting priorities effectively.
- Comfortable working in an environment where continuous learning, innovation, change management, and adoption of new technologies are expected.
Conditions
- Opportunity to work in a data-driven, innovative marketing environment focused on measurable client outcomes.
- Exposure to leading Paid Social platforms, emerging advertising channels, AI, machine learning, automation, and evolving search technologies.
- Opportunities to develop expertise across Paid Social, Search, Display, Programmatic, SEO, Creative, and Analytics.
- Strong opportunities for professional growth through coaching, mentoring, thought leadership, training, and cross-functional collaboration.
- Structured onboarding and development milestones designed to help you progress from learning and supporting clients to independently leading a full book of business.
- Opportunities to contribute to industry thought leadership through blogs, webinars, case studies, training, and industry forums.