About the company
Mercury is a fintech company providing banking services through partners. Growth runs across three motions: product-led, sales-led, and partner-led.
Responsibilities
- Own end-to-end GTM strategy across product-led, sales-led, and partner-led motions, including segmentation, messaging, and cross-functional execution
- Manage and grow a team of product marketers and partner marketers
- Build and maintain customer journey, messaging, and infrastructure across all three motions
- Partner with growth product org on top-of-funnel, conversion, activation, and virality
- Partner with sales leadership on messaging and enablement, battlecards, and playbooks
- Develop partner marketing strategy including co-marketing programs and joint GTM playbooks
- Lead customer and market research
- Define and track PMM metrics for growth
Requirements
- 10+ years of B2B product marketing experience with full ownership of GTM strategy
- Demonstrated experience driving growth across multiple GTM motions
- Strong messaging and positioning craft
- Revenue mindset tracking pipeline, activation, and retention
- Experience working with sales leadership on messaging and proof points
- Ability to lead cross-functional initiatives without direct authority
Conditions
- Hybrid in San Francisco, New York, Portland, or remote within US/Canada
- Base salary $207,800–$259,800 (NYC/LA/Seattle/SF Bay Area); $187,000–$233,800 elsewhere in US; CAD $196,400–$245,500 in Canada
- Equity (stock options/RSUs) and benefits
- Nice to have: fintech/banking experience, data fluency in Amplitude, Hex, Metabase, or SQL