Product Marketing Lead

Mercury is a fintech company providing banking services for startups. The company operates three primary growth motions: product-led, sales-led, and partner-led.

• Own end-to-end GTM strategy across product-led, sales-led, and partner-led motions, including segmentation, messaging, and cross-functional execution.
• Manage and grow a team of product marketers and partner marketers.
• Build and maintain the customer journey, messaging, and infrastructure across all motions.
• Partner with the growth product org on strategy and execution for top-of-funnel, conversion, activation, and virality.
• Partner with sales leadership on messaging and enablement, including battlecards, objection-handling frameworks, and segment-specific playbooks.
• Develop partner marketing strategy in collaboration with the partnerships team, including co-marketing programs and joint GTM playbooks.
• Lead customer and market research to identify growth opportunities and feed insights into product, pricing, and roadmap decisions.
• Define and track PMM metrics for growth, from activation to adoption to advocacy.

• 10+ years of B2B product marketing experience with full ownership of GTM strategy.
• Demonstrated experience driving growth across multiple GTM motions (product-led, sales-led, partner-led).
• Strong messaging and positioning craft.
• Revenue mindset with ability to track contribution to pipeline, activation, and retention.
• Experience working with sales leadership on messaging and proof points.
• Ability to lead cross-functional initiatives without direct authority.

• Fintech, banking, or financial services experience.
• Experience at a company that scaled through multiple GTM channels simultaneously.
• Data fluency with Amplitude, Hex, Metabase, or SQL.

• Location: San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United States.
• Salary range: US employees in NYC, LA, Seattle, or SF Bay Area: $207,800 - $259,800; US employees outside these areas: $187,000 - $233,800; Canadian employees: CAD 196,400 - 245,500.
• Total rewards package includes base salary, equity (stock options/RSUs), and benefits.