SVP Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a SVP, Marketing based in the United States.

This executive role will lead the transformation of a growing sleep health organization into a market-driven, integrated leader in its category.

• Own and execute integrated global marketing strategies across the organization's core business lines, corporate brand, Sleep Care Management, and Diagnostic Solutions.
• Establish a market intelligence capability that delivers actionable insights into market size, growth opportunities, competitive dynamics, unmet customer needs, and emerging trends.
• Lead TAM, SAM, and SOM analysis and market segmentation to identify high-value opportunities across employers, health plans, health systems, providers, and channel partners.
• Conduct and apply disciplined market research across U.S., Canadian, and international markets to inform product, commercial, and marketing strategy.
• Define and continuously refine the organization's value proposition, positioning, messaging, and differentiation based on customer needs and market dynamics.
• Ensure a consistent global brand voice and compelling storytelling across products, services, audiences, and geographies while adapting messaging to local market conditions.
• Lead brand reputation and public relations, including media relations, analyst communications, crisis communications, and spokesperson preparation.
• Develop and execute event and field marketing programs, including conferences, trade shows, and regional activations, to strengthen relationships with healthcare providers and sleep medicine key opinion leaders.
• Own global lead-generation strategy and integrated campaigns spanning digital, content, SEO, social media, paid media, email, and other relevant channels.
• Modernize and oversee the marketing technology ecosystem, including CRM, marketing automation, AI-enabled tools, analytics, and digital engagement platforms.
• Use data, behavioral science, and performance analytics to improve personalization, customer engagement, funnel conversion, and overall marketing effectiveness.
• Establish clear measurement frameworks for marketing ROI, optimize investment allocation, and manage the overall marketing budget against strategic and performance objectives.
• Partner with executive and business-unit leadership on data-driven commercialization initiatives, including market segmentation, territory design, pricing, packaging, competitive intelligence, and customer strategy.
• Develop marketing and thought-leadership content while strengthening sales enablement capabilities and ensuring commercial teams have the tools and messaging required to drive results.
• Manage relationships with external agencies, vendors, and contractors to ensure high-quality, timely, and cost-effective delivery.
• Design and scale a global marketing organization, developing strong leadership capabilities across business units and geographies.
• Recruit, mentor, and develop a high-performing marketing team while establishing a culture centered on accountability, collaboration, innovation, and measurable performance.

• 15+ years of professional experience in healthcare or healthcare technology, including at least 10 years in senior marketing or executive leadership positions.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline, or equivalent professional experience; an advanced degree is preferred.
• Broad understanding of the healthcare ecosystem, including consumers, employers, payers, physicians, health systems, life sciences, and medical device organizations.
• Proven success developing and executing B2B, B2B2C, and B2C marketing strategies, with the ability to influence institutional buyers and individual consumers.
• Strong strategic and commercial marketing expertise extending beyond communications, with demonstrated ability to define value propositions, segment markets, shape product requirements, and support revenue growth.
• Experience equipping sales organizations with effective positioning, messaging, content, and enablement programs that improve commercial outcomes.
• Demonstrated ability to use digital marketing to influence both consumer behavior and actions by employers, health plans, or other institutional customers.
• Experience translating strategy into clinical or healthcare programs designed to address gaps in care or improve health outcomes.
• Prior experience in the carve-out benefits market is preferred, including familiarity with plan sponsors, benefits consultants, plan members, and the strategies required to reach and influence these audiences.
• Strong expertise in designing and scaling modern marketing systems, including CRM, marketing automation, analytics, AI-enabled marketing technologies, and digital engagement platforms.
• Knowledge of healthcare regulatory, privacy, and compliance requirements.