Product Manager

About the company

• Instacart is transforming the grocery industry
• Instacart Ads powers one of the industry's leading retail media networks
• Flex First team — employees choose where they do their best work

Responsibilities

• Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers
• Partner with sales teams focused on formats such as savings, in-store, and AI solutions
• Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams
• Take on increasing strategic ownership as bets mature: define and prioritize the next set of incremental bets
• Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads

Requirements

• Experience in product management for ad formats, with a strong understanding of user-facing ad experiences
• Track record of launching user-facing products and managing trade-offs between users and advertisers
• Experience managing partners and vendors, including external technology providers
• Strong stakeholder management skills across sales, engineering, and cross-functional teams

Preferred Qualifications

• Experience with performance advertising products
• Experience taking new products from 0→1 in ambiguous, fast-moving environments
• Background in ad tech, retail media, or a closely related domain

Conditions

• Remote in Canada (ON, AB, BC, or NS only)
• Base pay range: $165,000 - $174,000 CAD
• Eligible for new hire equity grant and annual refresh grants