Influencer Marketing Lead

Our partner is looking for a Influencer Marketing Lead based in United States. This role leads influencer and affiliate marketing across a growing portfolio of beauty and haircare brands.

• Proactively source, identify, recruit, and activate high-performing micro, macro, and professional beauty and haircare creators across TikTok, Instagram, and Facebook.
• Build and maintain a diverse affiliate pipeline aligned with brand positioning, product categories, audience profiles, and commercial objectives.
• Develop compelling creator outreach strategies and negotiate commission structures, product seeding packages, and performance-based incentives.
• Design and continuously improve the affiliate onboarding process, ensuring creators receive appropriate links, discount codes, product education, content guidelines, and campaign resources.
• Serve as the primary relationship manager for affiliate partners, building strong long-term relationships and keeping products and campaigns integrated into creator content calendars.
• Provide creators with monthly trend insights, product launch information, promotional opportunities, and relevant creative assets to maximize affiliate performance.
• Monitor affiliate and influencer content for compliance with FTC disclosure requirements, platform policies, brand guidelines, and applicable advertising standards.
• Conduct regular audits to identify coupon abuse, unauthorized bidding, misleading product claims, inappropriate content, or other activities that could create financial or reputational risk.
• Address compliance violations promptly, including managing partner terminations and updating affiliate agreements as social commerce and platform requirements evolve.
• Optimize affiliate tracking and performance programs across established affiliate networks, TikTok Shop Affiliate Marketplace, Meta Shops, and other emerging social commerce channels.
• Analyze and report on key performance indicators, including ROI, conversion rates, Average Order Value (AOV), active partner rates, and affiliate revenue.
• Present monthly performance insights and recommendations to leadership, identifying opportunities to improve recruitment, engagement, conversion, and overall program profitability.
• Apply a results-oriented and adaptable approach to continuously improve influencer and affiliate programs as market trends, algorithms, and consumer behaviors evolve.

• 3–5+ years of direct experience managing affiliate, influencer, ambassador, or creator programs, preferably within D2C beauty, haircare, cosmetics, or a closely related consumer industry.
• Strong haircare industry experience is highly valued.
• Deep understanding of TikTok, including TikTok Shop mechanics, as well as Instagram and Facebook/Meta communities and social commerce behavior.
• Demonstrated ability to identify creators with strong conversion potential and understand the content, audience, and engagement factors that drive purchases.
• Proven knowledge of FTC requirements for digital influencers and experience implementing scalable affiliate and creator compliance processes.
• Hands-on experience with affiliate or influencer management platforms such as CreatorIQ, ShareASale, GRIN, Impact, Aspire, or comparable tools.
• Experience using social analytics and performance measurement tools to evaluate creator and affiliate effectiveness.
• Strong commercial and negotiation skills, with the ability to structure mutually beneficial partnerships and incentives.
• Highly organized and detail-oriented, with the ability to manage multiple creators, campaigns, priorities, and deadlines simultaneously.
• Persuasive and empathetic communication style, with the ability to build authentic relationships while maintaining professional standards.
• Strong analytical and problem-solving abilities, with a results-oriented mindset and the confidence to act quickly when opportunities or risks emerge.
• Adaptable and comfortable working in a rapidly changing social commerce environment where platform algorithms, trends, and policies evolve frequently.
• Demonstrated ability to take ownership, drive results, adapt to changing situations, and move initiatives forward with urgency.

• Medical, dental, and vision insurance.
• Life insurance coverage.
• 401(k) retirement plan.
• Additional opt-in insurance programs.
• Paid vacation and sick time.
• Quarterly product stipend to refresh and explore featured haircare products.
• Opportunity to work directly with growing consumer beauty brands and shape their influencer and affiliate strategies.
• Fast-paced, collaborative environment with opportunities to make a measurable impact on social commerce growth.