Marketing Manager

Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.

• Own the EMEA marketing strategy. Develop and execute an ambitious regional marketing plan that builds Yotpo’s presence, engages priority audiences, and drives qualified pipeline across key EMEA markets.
• Create events people genuinely want to attend. Lead Yotpo-hosted events, executive dinners, roundtables, customer gatherings, trade shows, and industry conferences- from concept and audience strategy through promotion, execution, and follow-up. You’ll turn every event into an experience that creates conversation, builds relationships, and drives measurable business impact.
• Make partnerships a growth engine. Work closely with strategic technology partners, agencies, platforms, and ecosystem leaders to create joint campaigns, co-hosted events, content, webinars, and other high-impact activations. Build programs that expand our reach, deepen relationships, and generate shared pipeline.
• Drive integrated demand-generation campaigns. Build full-funnel programs that connect digital campaigns, content, events, partners, and Sales activation—from top-of-funnel awareness through conversion and pipeline creation.
• Own execution from big idea to business result. Manage campaigns and programs from brief through launch, follow-up, and analysis. Keep stakeholders aligned, remove roadblocks, and make sure great ideas actually make it into market—on time, on brand, and with real impact.
• Measure what matters. Track and optimize program performance across registrations, attendance, engagement, MQLs, opportunities, pipeline, ACV, and ROI. Use data to improve the work while leaving room for smart creative bets.
• Become a trusted market expert. Build a deep understanding of Yotpo’s products, customers, competitors, buyer personas, partners, and regional market dynamics. Use that knowledge to spot opportunities and sharpen our positioning.

• 4+ years of B2B marketing experience, ideally within SaaS, technology, or eCommerce.
• Experience building and executing regional, field, or demand-generation strategies.
• A strong track record of delivering successful events, from intimate executive experiences to larger industry conferences.
• Experience developing co-marketing programs with strategic partners, agencies, platforms, or technology providers.
• A solid understanding of B2B sales funnels, integrated campaigns, content marketing, and account-based marketing.
• Hands-on HubSpot experience, including email creation, audience segmentation, automation, and campaign management.
• Strong cross-functional project-management skills in a fast-moving, international environment.
• Familiarity with Salesforce and the broader marketing technology ecosystem.
• Confidence using performance data to evaluate programs, communicate impact, and make investment decisions.
• The flexibility to travel across EMEA for events, partner activations, and key industry moments.
• Valid UK work authorization.

• Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer, a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.
• #LI-Hybrid