About the company
This position is listed on behalf of a partner company, who manages all applications and next steps.
Responsibilities
- Own and evolve the customer lifecycle marketing strategy, identifying opportunities for upsell, cross-sell, referrals, and customer expansion.
- Partner with product, marketing, sales, and customer experience teams to align customer engagement strategies with business priorities.
- Analyze customer metrics such as revenue growth, lifetime value, adoption, retention, and churn to optimize marketing initiatives and measure impact.
- Build and manage testing frameworks across channels and customer segments to drive data-informed decision-making.
- Lead and develop customer marketing team members while overseeing campaigns across email, in-app messaging, digital channels, and direct communications.
- Manage customer engagement programs, including advisory initiatives, loyalty programs, referral campaigns, and promotional activities.
- Own the customer communications strategy, including onboarding journeys, newsletters, product launches, and operational updates.
- Develop voice-of-customer programs through surveys, feedback platforms, customer research, and reputation management initiatives.
- Manage customer marketing technology platforms, ensuring effective governance, campaign execution, and data quality.
- Partner with data and engineering teams to maintain reliable integrations, reporting systems, audience segmentation, and analytics dashboards.
- Provide strategic recommendations to senior leadership based on customer insights and marketing performance data.
Requirements
- 8–10+ years of experience in customer marketing, lifecycle marketing, demand generation, growth marketing, or related roles within high-growth B2B technology or SaaS companies.
- Demonstrated success owning a marketing function or strategic initiative from strategy development through execution, measurement, and optimization.
- Experience managing and developing marketing teams while driving performance across multiple channels.
- Advanced hands-on experience with customer engagement platforms such as Customer.io, Marketo, or similar marketing automation tools.
- Strong understanding of campaign governance, deliverability, testing, QA processes, and marketing technology operations.
- Analytical mindset with experience using platforms such as Salesforce, Looker, Hex, Excel, or similar tools to drive segmentation and targeting decisions.
- Ability to interpret complex data and translate insights into actionable customer growth strategies.
- Excellent written and verbal communication skills with the ability to influence both internal teams and senior stakeholders.
- Experience working with SMB B2B marketing motions is a plus.
- Experience building customer marketing functions in an early-stage or evolving environment is highly valued.
- Positive, collaborative attitude with strong ownership, creativity, and problem-solving skills.
Conditions
- Fully remote work opportunity within Canada.
- Comprehensive benefits package tailored to local needs.
- Healthcare, dental coverage, and mental health support programs.
- Parental planning resources and retirement savings options.
- Generous paid time off to support work-life balance.
- Opportunity to influence customer growth strategy within a high-impact technology company.
- Collaborative environment with cross-functional teams across North America.
- Career development opportunities through continuous learning and leadership growth.
- Opportunity to work on innovative products and customer engagement initiatives.