Content Marketing Lead

This is a high-impact opportunity for an experienced content and editorial leader to shape the narrative of a global B2B technology business.

• Define and lead the long-term editorial and category strategy across Marketing, executive leadership, Product, People, Legal, and customer-facing teams, establishing consistent positions, language, and evidence standards.
• Own a multi-year editorial roadmap and prioritize flagship research, thought-leadership, and narrative initiatives aligned with broader business strategy.
• Serve as the final quality bar for voice, accuracy, sourcing, evidence, editorial judgment, and overall content quality across human- and AI-generated work.
• Architect and govern AI-powered systems for research, brand voice, fact-checking, source verification, content repurposing, evaluation, reporting, and workflow automation.
• Establish clear guidelines for when AI, human expertise, specialists, or executives should lead different stages of content development and approval.
• Measure the effectiveness of content systems through throughput, cycle time, cost, adoption, quality, and business impact, continuously improving the operating model.
• Develop the operating model for executive publishing and advise senior leaders on the arguments, perspectives, and topics the organization should champion publicly.
• Turn proprietary employment, salary, hiring, and market data into original research programs capable of shaping industry conversations.
• Coordinate newsletters, podcasts, events, PR, analyst relations, product marketing, customer stories, partner content, and social initiatives around shared narratives.
• Connect editorial decisions to measurable business outcomes including customer trust, growth, target-account engagement, earned influence, and pipeline contribution.
• Build reporting and insights that help executives make informed decisions about content portfolios, priorities, and investment.
• Identify emerging market developments and recommend strategic responses before trends become widely established.
• Mobilize senior stakeholders, freelancers, agencies, specialists, and subject-matter experts through clear direction, shared standards, decision rights, and operating rhythms.
• Shape the future organizational model for the content function, determining which capabilities should remain expert-led, become systematized, or require additional hiring.

• 8+ years of experience in content, editorial, brand journalism, or a related field, including senior ownership of a brand narrative or thought-leadership program within a B2B technology environment.
• Demonstrated success defining company or category narratives that influenced business decisions, established external authority, and gained adoption across multiple teams.
• Strong portfolio of editorial or thought-leadership work that has earned attention through credible citations, quotations, industry debate, or organic sharing.
• Demonstrated AI-first working practices that extend beyond content drafting, including experience building agents, custom workflows, evaluation processes, quality assurance, governance, and adoption mechanisms.
• Exceptional English-language writing, editing, sourcing, research, and editorial judgment, with a strong ability to maintain a distinctive and consistent voice.
• Ability to translate proprietary data, complex research, and technical or business topics into clear, credible, defensible arguments with strong commercial relevance.
• Proven ability to make high-impact editorial and strategic trade-offs while influencing executives and cross-functional teams without formal authority.
• Experience designing scalable content mechanisms, operating standards, processes, and roadmaps that enable consistent execution across teams.
• Strong strategic thinking, autonomy, curiosity, and comfort operating in an ambiguous, rapidly evolving environment.
• Genuine interest in working as a high-autonomy individual contributor without direct reports while owning company-critical initiatives.
• Familiarity with HR technology, global employment, future of work, fintech, compliance-heavy industries, or similar domains is advantageous.
• Experience optimizing content for AI search visibility, including how AI assistants discover, retrieve, summarize, and cite information, is a plus.
• Multimedia experience across video, podcasting, design, or related formats is beneficial.
• Experience establishing an internal newsroom or original research program is desirable.
• International experience, multilingual capabilities, or experience working across multiple markets is a plus.
• Reliable home internet connection and strong written and spoken English communication skills.

• Fully remote work with the flexibility to work from anywhere you are authorized to work.
• 40 days of paid time off per year, including holidays and vacation, or mo