Performance Marketing Lead

Apify is the largest marketplace of tools for AI. Thousands of Actors are helping people and agents get real-time web data, track competitors, generate leads, or integrate their apps. Actors are built by a global creator community that now earns more than $1.5M every month.

• Own paid acquisition across every paid channel: the strategy, the channel mix, and the targets it has to hit.
• Build and lead the team, including hiring, career development, and how the team is structured as it grows.
• Set and manage the budget: forecasts, allocation across channels, and reporting against user acquisition, ROI, and LTV/CAC targets.
• Own the attribution model together with the Data team, and get the rest of marketing to agree on it and use it.
• Run the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example).
• Work with Product Marketing to line campaigns up with positioning, ICPs, and messaging, and feed campaign data back into targeting and value propositions.
• Represent paid acquisition across GTM, Product Marketing, and Data, keeping the strategy tied to the product roadmap and business objectives.
• Report to the Head of Marketing on what the spend returned, what's at risk, and where the opportunities are.

• You have 8+ years in performance marketing, growth, or user acquisition, ideally at a B2B technology or PLG/SaaS company.
• You've built and led a performance marketing team: hiring, mentoring, and restructuring it as it grows.
• You've managed budgets of $1M+ and can explain how you allocated them. LTV/CAC, payback periods, and ROAS are numbers you argue about, not just report.
• You've run acquisition hands-on across the major ad platforms, plus at least some of affiliate, partner, and influencer channels.
• You know your way around a modern data stack, and you've built attribution models together with Data team.
• You build systems rather than run campaigns: testing frameworks, reporting, and creative briefing your team can run without you.
• You work as a peer to Product, Sales, Data, and the rest of marketing, and you can get those teams aligned on shared targets.
• You can take a strategy, a budget request, or a bad quarter to executive leadership in clear written and spoken English.

• Full-time position in Prague at our amazing office located in 100Yards 🏰
• Option to work remotely 🛋️
• Flexible working hours (perfect for both night owls 🦉 and early birds 🐥)
• Nobody counts holidays as long as the work gets done 💪
• Unlimited Claude for every Apifier. We don't count tokens. Just use them well 🤖
• Stock options and profit sharing 💰
• We welcome pets, kids, and bikes at the office 🐕👨‍👧🚲
• Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂
• Generous hardware budget to give you the tools you need 💻
• Free entry to the wonderful Prague Zoo for you and your guests 🐘
• Ping-pong, chess, PS5, lightsabers, foosball league after lunch, free Multisport card 🏓
• Completely free lunches every day, either in a restaurant or delivery to the office 🌮🍱🍜🍕🥡
• Unlimited supply of ☕🍺 and snacks 🍎🍪
• Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the opportunity to work across teams 👩🏼‍💻👨🏽‍💻