About the company
Apify is a marketplace of ready-to-run tools for AI that automate work on the web. Thousands of Actors get web data, generate leads, monitor social media, track competitors, and integrate with existing apps and agents. Actors are created by a global community of builders who earn from them, while Apify manages infrastructure, billing, and distribution.
Responsibilities
- Own paid acquisition across every paid channel: the strategy, the channel mix, and the targets it has to hit.
- Build and lead the team, including hiring, career development, and how the team is structured as it grows.
- Set and manage the budget: forecasts, allocation across channels, and reporting against user acquisition, ROI, and LTV/CAC targets.
- Own the attribution model together with the Data team, and get the rest of marketing to agree on it and use it.
- Run the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example).
- Work with Product Marketing to line campaigns up with positioning, ICPs, and messaging, and feed campaign data back into targeting and value propositions.
- Represent paid acquisition across GTM, Product Marketing, and Data, keeping the strategy tied to the product roadmap and business objectives.
- Report to the Head of Marketing on what the spend returned, what's at risk, and where the opportunities are.
Requirements
- You have 8+ years in performance marketing, growth, or user acquisition, ideally at a B2B technology or PLG/SaaS company.
- You've built and led a performance marketing team: hiring, mentoring, and restructuring it as it grows.
- You've managed budgets of $1M+ and can explain how you allocated them. LTV/CAC, payback periods, and ROAS are numbers you argue about, not just report.
- You've run acquisition hands-on across the major ad platforms, plus at least some of affiliate, partner, and influencer channels.
- You know your way around a modern data stack, and you've built attribution models together with Data team.
- You build systems rather than run campaigns: testing frameworks, reporting, and creative briefing your team can run without you.
- You work as a peer to Product, Sales, Data, and the rest of marketing, and you can get those teams aligned on shared targets.
- You can take a strategy, a budget request, or a bad quarter to executive leadership in clear written and spoken English.
Conditions
- Full-time position in Prague at our amazing office located in 100Yards 🏰
- Option to work remotely 🛋️
- Flexible working hours 🕰️
- Nobody counts holidays as long as the work gets done 💪
- Unlimited Claude for every Apifier. We don't count tokens. Just use them well 🤖
- Stock options and profit sharing 💰
- Free Apify credits for your friends and family to try the platform 🎁
- Free Multisport card 🏋️♀️
- Regular massages in the office, mostly covered by Apify 💆
- We welcome pets, kids, and bikes at the office 🐶
- Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂
- Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the possibility to work across teams
- Generous hardware budget 💻
- Free lunches every day when working from the office 🌮🥡
- Unlimited supply of ☕ & 🍺 and snacks
- Free entry to the wonderful Prague Zoo 🐘
- Ping-pong, chess, PS5, foosball league after lunch 🏓