About the company
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
Responsibilities
- Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, and sales enablement materials across the product portfolio
- Develop actionable buyer and user personas that go beyond job title, incorporating need state, AI fluency, workflow stage, and purchase context
- Integrate competitive and market intelligence into everything we produce, ensuring GTM teams are always working from current, validated context
- Partner with Launch PMMs to maintain narrative coherence across product pillars without slowing down their execution
- Translate audience and messaging strategy into the language DG and sales need to hit their goals
- Establish and run the XFN rhythms (PMM x Product Growth, PMM x DG) that keep audience and messaging context flowing across teams
- Leverage AI tools to accelerate research, build scalable workflows, and prototype frameworks faster
Requirements
- 5+ years in product marketing, with significant time in multi-product or multi-segment B2B SaaS
- Deep experience with persona development rooted in qualitative research and behavioral insight
- Strong XFN skills: you can align stakeholders, influence without authority, and adapt your communication for everyone from DG analyst to CMO
- Experience messaging products that are actively redefining their category
- Genuine empathy for XFN workflows
- Plus: Proven background in PLG and enterprise dual motion
- Plus: Comfort leveraging AI as a core part of your workflow
- Plus: Track record of scaling an emerging segment program 0 to 1
- Plus: Background in building/contributing to a company's brand narrative and category positioning
- Plus: Comfort working with usage data or pipeline analytics to validate messaging effectiveness