About the company
Evolution is a market-leading Swedish company, developer and provider of products and services for online casino entertainment founded in 2006 and listed on Nasdaq Nordic (EVO). Across our 40+ sites, we have 20 000+ people working in the fields of Product Innovation, Software Development, Game Presenters & Hosts, IT support, Facility & Studio build as well as support services. Evolution Georgia entered the market in 2018 with the aim of becoming one of the biggest and best employers on the market.
Responsibilities
- Own and lead Evolution Georgia’s employer brand and recruitment marketing efforts, driving qualified applications and strengthening our position as an employer of choice.
- Lead end-to-end recruitment campaigns across digital, social media, paid/earned media, and other relevant channels.
- Partner with Recruitment, Operations and business leaders to identify talent challenges and develop effective attraction and employer brand solutions.
- Lead campaign planning, creative direction, execution and evaluation, including audience, messaging, channels, budgets and KPIs.
- Build and manage relationships with influencers, agencies and other external partners to expand talent reach.
- Lead creative partners and suppliers, ensuring content and communications are aligned with the employer brand, corporate values and brand guidelines.
- Monitor market trends, competitor activity and candidate behaviour and translate insights into new initiatives.
- Own budget planning and performance tracking, using data to optimise activity and demonstrate business impact.
Requirements
- Bachelor’s degree or higher in Marketing, Communications, PR, Business or a related field.
- 2+ years of relevant experience in marketing, employer branding, recruitment marketing, communications or PR.
- Proven experience leading multi-channel campaigns from strategy and planning through execution and evaluation.
- Strong understanding of digital marketing, social media, paid and earned media, and campaign management.
- Strong project management and stakeholder management skills, with the ability to work across different teams and priorities.
- Strong English and Georgian language skills.
- A data-driven mindset, with the ability to work with KPIs, analyse campaign performance and use insights to improve results.
- Strong communication skills, with the ability to turn ideas into clear messages and engaging campaigns.
- Passion about employer branding, recruitment marketing and creating strong candidate and employee experiences.
It’s an advantage if you have:
- Experience in recruitment marketing, employer branding or talent attraction, particularly targeting Gen Z and early-career audiences.
- Experience working with creative agencies, media partners, influencers or other external suppliers.
- Experience managing marketing budgets and external partners.
- Knowledge of SEM/SEO and other digital acquisition channels.
- Additional language skills.
- Experience in the gaming, entertainment, hospitality, retail or other high-volume recruitment environment.