About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director of Product Marketing, Platform based in the United States.
Responsibilities
- Define and own the overarching positioning and narrative for the enterprise platform and its AI capabilities, establishing a differentiated and credible market presence.
- Develop messaging that clearly communicates the value of the platform's data foundation, workflows, controls, reporting, extensibility, and AI capabilities.
- Partner with portfolio and solutions marketing leaders to ensure platform messaging aligns with and strengthens the broader corporate and go-to-market narrative.
- Serve as a senior thought leader, influencing campaigns, content, events, executive communications, and external market storytelling.
- Lead the positioning strategy for AI capabilities, ensuring messaging is differentiated, technically credible, and grounded in meaningful customer outcomes.
- Collaborate closely with Product Management and AI/ML leadership to translate innovation and technical developments into compelling market opportunities.
- Build and scale a technical product marketing function capable of transforming complex platform and AI capabilities into practical, engaging use cases.
- Guide the development of high-impact demonstrations, including live demos, recorded walkthroughs, interactive experiences, product videos, and event content.
- Partner with web, video, events, sales enablement, and other marketing functions to bring platform capabilities to life across key customer touchpoints.
- Partner with product leadership to establish strong alignment around product launches, market readiness, and go-to-market execution.
- Oversee the execution of major product and innovation launches, ensuring consistent messaging, enablement, and market activation.
- Bring customer, buyer, competitive, and market intelligence into strategic conversations to influence platform direction and roadmap priorities.
- Anticipate market shifts driven by AI, evolving enterprise buyer expectations, and competitive dynamics, adapting positioning accordingly.
- Recruit, develop, and inspire a high-performing team covering corporate messaging, AI, platform capabilities, and technical product marketing.
- Foster a culture centered on strategic thinking, accountability, innovation, collaboration, and continuous professional growth.
- Increase the influence and strategic value of platform product marketing across product, marketing, sales, and executive leadership teams.
Requirements
- 12+ years of experience in product marketing, including at least 5 years leading high-performing teams.
- Undergraduate degree required.
- Proven expertise in enterprise B2B SaaS platform strategy, product positioning, messaging, and go-to-market execution.
- Demonstrated ability to translate complex technical concepts, particularly AI and platform architecture, into clear, compelling, and differentiated customer value.
- Strong understanding of enterprise technology markets and the ability to anticipate changes in buyer expectations and competitive dynamics.
- Exceptional communication, storytelling, and executive presentation skills, with the ability to influence senior stakeholders and communicate effectively with technical and non-technical audiences.
- Strong cross-functional leadership skills and experience partnering with product management, marketing, sales, AI/ML, and other business leaders.
- Demonstrated success connecting product marketing programs to sales enablement, business growth, and measurable revenue impact.
- Experience building, scaling, and developing high-performing product marketing teams.
- Ability to operate strategically while maintaining sufficient executional depth to drive complex initiatives forward.
- Strong customer orientation, analytical thinking, judgment, and ability to turn market insights into actionable strategy.
- Willingness and ability to travel up to 25% as required.
- Reliable internet access when working remotely outside an office environment.
Conditions
- Salary: US salary range of $185,000–$315,000, with the actual offer determined based on factors including location, experience, qualifications, skills, and other relevant considerations.
- Annual bonus: Eligibility for a discretionary bonus, typically paid annually.
- Equity: Restricted Stock Units granted at the time of hire.
- Retirement: 401(k) matching program.
- Healthcare: Comprehensive employee benefits package.
- Work flexibility: Remote-friendly working model, allowing employees to work where they are most effective within their country of employment.
- Leadership scope: Opportunity to build and lead a world-class product marketing organization with broad strategic influence.