About the company
- Amplitude is the leading AI analytics platform, helping over 5,200 customers including Atlassian, Burger King, NBCUniversal, and Square
- Ranked #1 across multiple categories in G2's Winter 2026 Report
Responsibilities
- Design and own regional marketing programs from planning through rollout, aligning priority accounts, audiences and activities with sales and pipeline goals
- Lead integrated campaigns across field events, digital channels and partner programs
- Own events from audience selection and promotion through delivery and follow-up
- Adapt global campaigns, content and messaging to local market needs
- Own program measurement and optimization: track conversion, sales-accepted opportunities and pipeline contribution
- Keep sales and global marketing aligned on campaign priorities and lead follow-up
Requirements
- 5+ years of relevant B2B marketing experience with hands-on ownership of field marketing or demand generation programs
- Experience designing and delivering integrated campaigns and events
- Ability to influence sales, partners and global marketing teams
- Sound independent judgment in translating regional goals into local plans
- Experience managing program budgets, timelines, agencies and vendors, and using campaign and funnel data
Additional experience valued
- B2B technology or SaaS marketing; partner co-marketing
- Experience using Salesforce, Marketo or similar tools