Head of Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing based in United States.

• Develop and own the North American field marketing strategy and annual plan, aligning investments, resources, priorities, industries, and target accounts with commercial and growth objectives.
• Lead, coach, and develop a high-performing regional marketing team supporting sales leaders across multiple industries.
• Drive brand awareness, market positioning, demand generation, pipeline creation, customer engagement, and measurable marketing ROI across the region.
• Partner closely with sales, client partners, industry leaders, and global marketing teams to identify target accounts, market opportunities, campaign priorities, and growth initiatives.
• Design and execute integrated marketing programs combining digital campaigns, events, content, account-based marketing, partner marketing, and executive engagement.
• Develop and scale ABM programs across 1:1, 1:few, and 1:many models, including account selection, activation, personalized content, and sales alignment.
• Lead the strategy and execution of regional, industry, partner, and global events, including executive roundtables, C-suite experiences, and client events.
• Measure event performance through attendance, engagement, opportunity creation, pipeline contribution, and ROI, using insights to continuously improve future programs.
• Support client advocacy initiatives, thought leadership, client stories, PR activities, social amplification, and other programs that strengthen market reputation and customer relationships.
• Act as a strategic marketing advisor to sales teams, helping improve lead conversion and supporting the progression of qualified opportunities through the sales funnel.
• Track and analyze marketing performance using CRM and marketing automation platforms, monitoring MQLs, SQLs, campaign engagement, opportunity conversion, generated pipeline, influenced pipeline, and event ROI.
• Prepare regular performance reports, identify optimization opportunities, and use data to guide marketing investment and decision-making.
• Manage regional marketing budgets and coordinate external agencies, event suppliers, venues, and marketing partners to ensure high-quality delivery within budget and procurement requirements.
• Champion marketing innovation, best practices, and AI-enabled execution across the regional and global marketing communities.

• 10+ years of experience in B2B marketing, field marketing, demand generation, integrated marketing, or a related discipline.
• Demonstrated success leading marketing functions within technology consulting, digital services, IT services, SaaS, professional services, or similar B2B environments.
• Proven experience managing integrated marketing campaigns, executive-level events, demand-generation initiatives, and sales-aligned marketing programs.
• Strong track record of partnering with sales organizations to generate pipeline, improve conversion, and support revenue growth.
• Experience leading and developing marketing teams, preferably within a global or matrixed organization.
• Strong understanding of Account-Based Marketing and experience with 1:1, 1:few, and 1:many ABM approaches.
• Familiarity with CRM and marketing automation platforms such as HubSpot, Marketo, or comparable technologies.
• Strong analytical and commercial mindset, with the ability to interpret campaign metrics and translate data into actionable recommendations.
• Excellent written, verbal, presentation, stakeholder management, and relationship-building skills, particularly with senior executives.
• Strong project management and organizational skills, with the ability to manage multiple priorities, regions, campaigns, and stakeholders simultaneously.
• Ability to balance strategic leadership with hands-on execution in a fast-paced, high-performance environment.
• Bachelor's degree or relevant professional qualification preferred.
• Experience working within a global marketing organization and collaborating across international teams is advantageous.
• Demonstrated interest in AI-enabled marketing practices and the ability to identify opportunities to improve campaign effectiveness and operational efficiency.
• Must be located on the U.S. East Coast and able to work within the EST time zone.
• Willingness and ability to attend client meetings, corporate offices, industry events, and other business engagements as required.
• For business travel and event attendance, ability to travel as needed and meet applicable physical and driving requirements.

• Competitive salary package with company performance bonuses and additional incentive opportunities.
• Share plan and value-based recognition awards.
• Referral bonus programs.
• Comprehensive medical, dental, vision, and disability coverage.
• Flexible Spending Accounts for medical, transit, and dependent care.