About the company
The role is listed on behalf of a partner company based in the United States. The Executive Director will lead enterprise marketing, market development, and strategic partnership initiatives to accelerate growth across defense, government, and commercial markets.
Responsibilities
- Develop and execute annual and multi-year marketing strategies aligned with growth objectives, pipeline generation, and revenue targets
- Lead market intelligence initiatives to assess competitive positioning, customer needs, and industry trends
- Identify market-entry and expansion opportunities, defining priority segments and channels
- Provide executive leadership with data-driven recommendations on market opportunities and investment priorities
- Collaborate with product management on roadmaps, pricing, packaging, and go-to-market readiness
- Develop corporate marketing strategies to strengthen brand awareness and differentiation
- Establish positioning for AI-enabled decision-support solutions
- Lead executive thought leadership, PR, analyst and influencer relations
- Plan and execute integrated marketing campaigns across digital channels, events, and content
- Develop sales and capture enablement materials including battle cards and demonstration narratives
- Own trade show and event strategy
- Define and execute a partnership strategy spanning prime contractors, systems integrators, technology companies, and academic institutions
- Identify, negotiate, and manage strategic alliances, teaming agreements, and co-marketing relationships
- Develop joint go-to-market plans with partners
- Represent the organization at industry conferences and executive meetings
- Lead, develop, and scale the marketing and partnerships team
- Manage the marketing and partnerships budget and establish performance indicators
Requirements
- U.S. citizenship is required
- Bachelor's degree in marketing, business, communications, or a relevant technical discipline; master's degree or MBA preferred
- At least 10 years of progressive experience in marketing, growth strategy, business development