Build and develop the partner marketing function with the Product Marketing Lead: messaging assets, campaign materials, post-launch performance reports
Define product positioning, value propositions, and messaging for partner features
Design and deliver campaigns that engage and activate the partner ecosystem
Gather and analyze market research, customer feedback, and competitive insights to refine personas and journeys
Track and report on campaign performance (adoption, engagement, activation)
Write campaign assets, creative briefs, and sales/partner enablement materials
Translate technical product details into clear messaging for technical buyers and partners
Contribute to go-to-market planning and execution
Work cross-functionally with product, marketing, and partnerships
Establish and improve partner marketing processes, documentation, and workflows
Requirements
2–3 years of experience in B2B SaaS marketing or product marketing
Experience owning go-to-market launches from planning through execution
Ability to translate technical product capabilities into messaging
Excellent writing, storytelling, and communication skills
Strong collaboration skills
Proactive, ambitious, team-oriented mindset
Comfort in an evolving environment with changing priorities
Advantageous: experience in payments, fintech, or marketplaces; two-sided marketplace marketing