About the company
Pendo's product marketing team sits at the intersection of product strategy, go-to-market execution, and customer growth, communicating the value of the platform to engineering, product, and technical builder audiences.
Responsibilities
- Own messaging frameworks, positioning, and category narratives across primary product initiatives
- Build and run full go-to-market plans: audience targeting, channel strategy, campaigns, sales readiness, launch moments, adoption, and success metrics
- Partner with revenue marketing on acquisition channel mix, campaigns, and early-access signups
- Build credible presence and community among technical builder audiences
- Partner with product and growth teams on self-serve onboarding and activation flows (PLG)
- Define how new products fit within the broader platform narrative
- Translate technical capabilities into messaging, pitch decks, demo narratives, and battlecards
- Define and track metrics connecting PMM initiatives to pipeline and revenue
Requirements
- 7+ years of marketing experience with ownership of positioning and narrative at IC level
- Proven ability to drive a launch, repositioning, or category story end to end
- Strong content instincts and writing ability
- Active fluency with AI tools such as Claude, ChatGPT, or similar
- High bias to action with a track record of shipping and iterating
- Ability to translate technical depth into compelling messaging
- Strong cross-functional influence without direct authority
- Credibility with developer or builder audiences
Conditions
- Remote role based in the United States
- Offices in San Francisco, CA, Raleigh, NC, or New York, NY
- Nice-to-haves: community building among developers, PLG and enterprise motions, technical fluency, experience in product analytics, developer tools, open source, or AI coding tools