Head of Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Growth based in the United States.

• Own the complete growth engine, including growth strategy, prioritization, channel mix, experimentation, budget allocation, and overall performance outcomes.
• Manage paid acquisition end-to-end across Google Ads and Meta Ads, including daily platform execution, campaign optimization, budget management, and performance analysis.
• Expand and optimize acquisition through additional channels such as Connected TV and broadcast advertising.
• Design and manage a high-cadence SKU testing program, identifying winning products and concepts while quickly discontinuing underperforming initiatives.
• Build and maintain the growth model and reporting infrastructure, connecting acquisition performance to CAC, ROAS, payback periods, contribution margin, and overall profitability.
• Lead conversion rate optimization across landing pages, funnels, and other customer touchpoints to improve acquisition efficiency and revenue.
• Partner with engineering, design, and creative teams to rapidly launch landing pages, advertising creative, funnel improvements, and other growth experiments.
• Leverage AI and automation to accelerate execution, including automated reporting, campaign rules, creative generation, attribution scripts, and other workflow improvements.
• Spend approximately 20% of the role supporting focused, time-bound growth initiatives across other portfolio businesses, bringing successful learnings and playbooks back to the core business.
• Codify successful strategies into reusable playbooks, scripts, automation, and processes that can improve growth execution across multiple businesses.
• Provide concise, evidence-based written updates covering results, key learnings, decisions, and blockers on a consistent reporting cadence.
• Make clear prioritization and investment decisions using data, experimentation, and first-principles thinking, even when information is incomplete.

• 6+ years of experience in performance marketing, growth marketing, or a closely related discipline.
• Deep, current, hands-on experience managing Google Ads and Meta Ads at meaningful scale.
• Demonstrated success scaling DTC or e-commerce businesses profitably, with a strong understanding of acquisition economics.
• Proven experience with SKU testing, landing page optimization, conversion rate optimization, and performance experimentation.
• Strong understanding of unit economics, including CAC, ROAS, contribution margin, profitability, and payback periods.
• Technical fluency and experience using modern growth technology, analytics, automation, and AI tools to improve execution speed and decision-making.
• Experience with tools such as GA4, automated dashboards, scripting, AI-assisted development, or similar technologies.
• Strong analytical and first-principles thinking, with the ability to turn data into clear actions and make effective decisions with imperfect information.
• A hands-on operating mindset, with a willingness to work directly inside advertising platforms rather than managing entirely through external agencies or other operators.
• Strong written communication skills and the ability to deliver concise, evidence-based performance updates.
• High bias toward action, with the ability to launch experiments and improvements in hours or days rather than weeks.
• Comfortable working independently in a demanding, fast-paced environment while collaborating with cross-functional engineering, design, and creative teams.
• Willingness to work primarily during U.S. Eastern Time business hours and commit the level of effort required to achieve ambitious growth objectives.

• Base compensation of $160,000–$200,000 USD.
• Compensation packages may include base salary, equity opportunities, and performance-based bonuses tied to portfolio success.
• Medical, dental, and vision coverage.
• Unlimited paid time off, with a two-week minimum encouraged.
• Fully remote work for U.S.-based employees.
• Opportunity to work across multiple businesses and growth models while maintaining a primary focus on the core brand.
• Significant autonomy and ownership over growth strategy, experimentation, channel investment, and execution.
• Exposure to modern AI, automation, analytics, and performance marketing technologies.
• Opportunity to build reusable growth systems and playbooks that can create impact across a broader portfolio.
• A high-ownership environment designed for experienced operators who want to move quickly and see a direct connection between their work and business results.