About the company
This role leads a conversion rate optimization practice with a strong focus on data, experimentation, and behavioral science. You will translate quantitative and qualitative insights into revenue-driving improvements across Shopify ecommerce experiences.
Responsibilities
- Lead strategic CRO engagements for ecommerce brands, including discovery, ongoing retainers, and consulting initiatives
- Serve as a data-driven strategy partner across site experience, merchandising, acquisition, retention, analytics, UX, and digital product roadmaps
- Develop strategies aligned with short- and long-term business objectives using funnel and cohort analysis
- Identify optimization opportunities across the customer journey
- Develop data-backed hypotheses and prioritized testing roadmaps in collaboration with UX, Design, and Development teams
- Design, execute, and analyze A/B and multivariate experiments using appropriate statistical methods
- Lead the evolution toward AI-enabled experimentation and real-time personalization
- Own monthly client analytics reporting covering traffic, conversion, revenue, channel mix, and experiment results
- Oversee analytics implementation and data integrity, including GA4, Google Tag Manager, Shopify Customer Events and pixels, consent mode, bot and spam filtering
- Build automated BI dashboards
- Conduct funnel, cohort, segmentation, statistical, ROI, revenue growth, and customer lifetime value analyses
- Combine quantitative analysis with qualitative research such as user testing, surveys, interviews, persona development, journey mapping
- Perform final quality assurance on analytics and CRO deliverables and oversee CRO contractors and vendors
Requirements
- Bachelor's degree in Marketing, Business, Analytics, UX, or a related field; Master's degree is a plus
- Proven experience leading CRO initiatives as a data-driven practice
- Advanced ecommerce analytics expertise
- Hands-on experience with statistical modeling for web experimentation
- Experience with A/B testing and experimentation platforms such as Intelligems, VWO, Optimizely, Shoplift, Visually
- Advanced hands-on proficiency with Google Analytics 4
- Experience building prioritized and resourced testing roadmaps
- Experience with the Shopify platform
- Experience partnering with UX, Design, and Development teams
- Experience conducting UX analysis, usability testing, and heuristic evaluations
- Excellent communication and presentation skills
- Prior agency experience is preferred
- Experience with Klaviyo or other email and retention platforms is an advantage
- Understanding of paid social and paid search is preferred
- Working proficiency with BigQuery and SQL is a plus
Conditions
- Remote position available in Canada