About the company
Docplanner Group is the world's largest healthcare platform, connecting 24 million patients with 280k doctors across 13 countries.
Responsibilities
- Configure, maintain, and continuously optimize marketing systems with a focus on scalability and performance
- Contribute to AI initiatives: AI-powered workflows, AI agents, and emerging AI capabilities to automate processes
- Support and improve the HubSpot–Salesforce sync, ensuring data integrity and reliable lead flow
- Build and refine predictive lead scoring models
- Monitor workflows and resolve errors, particularly around MQL qualification and lead assignment
- Leverage data enrichment and custom-coded actions within workflows
- Create, manage, and document system processes; train users on best practices
- Maintain CRM records, properties, lists, workflows, user management, and GDPR compliance
- Implement lead scoring, lead sources, chatbots, and marketing automation tactics
- Manage data imports ensuring accuracy, hygiene, and segmentation
- Own data security and governance for marketing systems
- Drive cross-platform integrations including Salesforce
- Evaluate future technology solutions
Requirements
- Degree in marketing, computer science, business, or related field
- Proficient knowledge of digital marketing automation or marketing technology (HubSpot required)
- Salesforce experience, particularly HubSpot–Salesforce sync, is a plus
- Hands-on experience or strong interest in applying AI to marketing operations
- Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions
- Strong business English
Conditions
- Remote within Docplanner markets