Marketing Director

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Marketing based in Ireland.

• Develop and execute a comprehensive demand generation strategy across EMEA and APAC, directly connecting marketing programs to pipeline and revenue objectives.
• Build and manage scalable programs designed to consistently generate high-quality, sales-ready opportunities and strengthen the overall demand generation engine.
• Leverage AI and automation to improve audience targeting, personalization, lead scoring, campaign execution, and marketing productivity.
• Apply predictive analytics and intent data to identify high-value prospects, improve conversion rates, and increase the efficiency of marketing investments.
• Continuously evaluate emerging AI-powered tools and workflows and integrate relevant technologies into the marketing ecosystem.
• Own the full marketing funnel from acquisition through conversion, identifying opportunities to improve conversion rates, pipeline velocity, and overall funnel performance.
• Plan and execute integrated campaigns across paid media, email, content, webinars, events, and other relevant channels.
• Partner closely with Sales and Marketing Operations to align on ICP definition, targeting, lead handoffs, pipeline quality, and continuous feedback loops.
• Build and refine reporting frameworks that provide clear visibility into campaign, channel, and funnel performance.
• Establish a high-velocity experimentation roadmap covering messaging, audiences, channels, offers, and campaign approaches.
• Collaborate with Product Marketing on positioning and messaging.

• 5+ years of marketing experience within a B2B SaaS environment, with deep expertise in demand generation.
• Proven track record of owning both strategy and execution and delivering measurable impact on pipeline generation and revenue.
• Strong experience developing reporting frameworks, interpreting marketing data, and using insights to optimize campaigns, budgets, and resource allocation.
• Fluency in core SaaS metrics such as CAC, LTV, pipeline velocity, conversion rates.
• Hands-on experience using AI, automation, predictive analytics, intent data, or other advanced technologies.
• Proficiency with marketing automation platforms such as HubSpot, ABM platforms such as Demandbase, and CRM systems such as Salesforce.
• Comfortable operating autonomously as a highly hands-on individual contributor.
• Excellent written and verbal communication skills.
• Strong cross-functional collaboration and stakeholder-management skills.

• Opportunity to own and shape a modern demand generation engine across the EMEA and APAC regions.
• High-impact role with direct influence on pipeline generation, marketing efficiency, and revenue growth.
• Significant autonomy and ownership as a hands-on individual contributor.
• Exposure to AI-native marketing technologies, automation, predictive analytics, intent data, and emerging tools.
• Fast-paced environment that encourages experimentation and continuous improvement.
• Inclusive workplace culture that values diverse perspectives.