Head of Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Growth based in Canada.

• Own and execute the demand generation strategy across SEO, GEO, paid acquisition, LinkedIn account-based marketing, and other relevant acquisition channels.
• Manage owned media initiatives, including blog content, YouTube programming, brand positioning, and marketing messaging.
• Lead live marketing and evangelism activities, including hosting monthly webinars, presenting a podcast, appearing on relevant industry podcasts, and speaking at conferences and events.
• Develop a recognizable professional presence that builds credibility with target buyers and generates inbound interest through content, speaking engagements, and industry networking.
• Use AI agents and automated workflows to execute marketing activities, streamline repetitive tasks, and improve operational efficiency.
• Build on existing marketing programs, including LinkedIn ABM, SEO and GEO content initiatives, established growth methodologies, and AI-agent orchestration workflows.
• Leverage HubSpot Enterprise and marketing automation tools to manage campaigns, track performance, and support pipeline development.
• Own measurable demand generation outcomes, including monthly inbound calls booked, ideal customer profile (ICP) fit, marketing customer acquisition cost (CAC), qualified opportunities, and pipeline contribution.
• Partner closely with sales leadership to ensure marketing activities generate qualified opportunities that support monthly sales targets.
• Continuously audit and improve marketing channels, identify performance gaps, and implement practical solutions with speed and accountability.

• At least 5 years of hands-on marketing experience, preferably in an agency, professional services firm, or B2B organization selling to marketing decision-makers.
• Direct experience marketing to marketers and understanding the needs, expectations, and skepticism of this audience.
• Demonstrated practical experience managing SEO, GEO, and paid acquisition, including keyword research, prompt-and-answer optimization, campaign setup, ad copywriting, landing pages, and performance reporting.
• Strong experience building and operating AI-agent workflows for real business tasks, with tools such as Codex or Claude Code serving as a primary workspace.
• Ability to design and manage agent chains that produce tangible outputs and automate recurring activities, including day-to-day personal and professional workflows.
• Confidence and experience in front of a camera, microphone, and live audience, with a track record of hosting webinars, appearing on podcasts, publishing YouTube videos, or speaking at industry events.
• A strong interest in evangelism and personal-brand development, with the ability to communicate ideas clearly and build trust with prospective customers.
• A resourceful, execution-oriented mindset, prioritizing rapid experimentation, practical solutions, continuous improvement, and automation over unnecessary complexity.
• Experience owning measurable pipeline outcomes, including qualified opportunities, cost per opportunity, and pipeline value, rather than focusing exclusively on marketing-qualified leads.
• A clear preference for an individual contributor career path, with a desire to remain directly involved in hands-on marketing execution rather than managing a team.
• A record of at least two years in each of the last two roles.
• Strong analytical skills and the ability to connect marketing activity to business outcomes.
• Willingness to share a short introductory video, an example of a personal AI workflow, and a recent speaking, webinar, YouTube, or podcast appearance as part of the application process.

• Fully remote work within a globally distributed team operating across more than eight countries.
• On-target earnings of $100,000–$130,000 USD, consisting of base compensation plus a performance bonus.
• Dedicated budget for speaking engagements and industry events.
• Access to an established marketing technology stack, including HubSpot Enterprise, AI-agent tools, and existing marketing infrastructure.
• Budget support for podcast production, webinar tools, conferences, and speaking opportunities.
• Opportunity to build and strengthen a professional brand while representing the business across relevant industry channels.
• A hands-on role with significant ownership of growth strategy, channel execution, and measurable commercial outcomes.
• An established foundation of marketing programs, content calendars, and AI-agent workflows to build upon.
• Opportunity to work with a team that has supported more than 200 B2B brands, from Series A businesses to publicly listed companies.
• A collaborative, globally distributed environment emphasizing autonomy, practical execution, and continuous improvement.