About the company
Apify is the largest marketplace of tools for AI. 25,000 Actors helping people and agents get real-time web data, track competitors, generate leads, or integrate their apps. Actors are built by a global creator community that now earns more than $1M every month.
Responsibilities
- Build and scale the content creator program
- Source, vet, and activate content creators and influencers across YouTube, LinkedIn, TikTok, X, Reddit, podcasts, and other channels focused on developers, AI builders, and technical decision-makers.
- Own the program structure: tiers, compensation models (fixed fee, CPA, hybrid), onboarding, and regional execution aligned to GTM priorities.
- Manage budgets, contracts, rates, and usage rights across all creator partnerships
- Own channel planning and forecasting.
- Stay ahead of creator-economy trends, platform shifts, emerging formats, and new talent, and bring that intelligence into how the program evolves.
- Connect creators to the broader marketing system
- Work with Product Marketing to ensure creator content reflects Apify's product narrative and GTM priorities - content creators are an extension of how Apify communicates externally, not a separate voice.
- Partner with the Affiliate Manager so every creator relationship is structured, tiered, briefed, and tracked, and every partner works from the same content standards and creative direction.
- Work with the Social Media team to align creator content with the organic content calendar and amplify top-performing content across owned channels.
- Own program reporting: content velocity, ICP reach, messaging quality, creator-attributed signups, and revenue influence.
- Own paid placements and UGC buying, routing top-performing content into other channels for amplification.
- Own content quality and distribution
- Brief creators on what to make and why, translating Apify's product positioning and campaign priorities into clear content direction.
- Track content velocity per creator: posting frequency, video performance, and whether they're active or dormant.
- Own quality control: messaging accuracy, feature representation, and ICP fit.
- Build playbooks, creative frameworks, and repeatable systems so quality scales with volume.
Requirements
- You have 6+ years in media buying, influencer marketing, or partnerships, ideally within a B2B, developer, gaming, digital product, or technical audience - with proven experience building content creator or influencer programs.
- You have a sharp eye for what resonates with technical audiences - you know the difference between content that builds genuine credibility and content that reads as paid promotion.
- You've worked with audiences who are skeptical of marketing by default, and you've built programs that respect that skepticism rather than trying to override it.
- You understand that trust in developer communities is earned slowly and lost fast. You know when to pull back on brand control and let a creator's voice lead, and when that's the better performance outcome.
- You understand performance marketing, and how creator content connects to the media-buying landscape and acquisition metrics.
- You’re hands on with the creative work itself: you write briefs, build toolkits, and give creative direction.
- You've worked across functions before: you know how to align with paid media, product marketing, legal, or finance teams and make the collaboration work.
- You judge creator output by ICP reach and how deeply content lands, not by impression counts.
- You're comfortable building from scratch in a new environment.
Conditions
- Full-time position at our amazing offices in Prague (100Yards) or Brno (Titanium) 🏰
- Flexible working hours (perfect for both night owls 🦉 and early birds 🐥)
- Nobody counts holidays as long as the work gets done 💪
- Unlimited Claude for every Apifier. We don't count tokens. Just use them well 🤖
- Stock options and profit sharing 💰
- We welcome pets, kids, and bikes at the office 🐕👨👧
- Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂
- Solid education and training budget, conference tickets, internal "Eat & Learn" sessions, and the possibility to work across teams 👩🏼💻👨🏽💻
- Generous hardware budget 💻
- Free lunches every day when you're in the office 🌮🍱🍜🍕🥡
- Unlimited supply of ☕ & 🍺 and snacks
- Free entry to the wonderful Prague Zoo 🐘
- Free Multisport card 🏋
- Ping-pong, chess, PS5, lightsabers, foosball league after lunch.