About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Director based in Mexico to shape the visual identity, storytelling, and creative direction of a premium hospitality and travel brand operating across multiple markets.
Responsibilities
- Define, evolve, and safeguard the brand's visual identity, tone of voice, and storytelling standards across vacation homes, multi-unit properties, and hotels
- Lead a distinctive, social-first content strategy across Instagram, TikTok, and emerging platforms
- Oversee property photography, listing descriptions, and merchandising assets across OTAs and direct-booking platforms to maximize conversion
- Lead seasonal campaigns, destination launches, holiday initiatives, retreats, and brand activations from concept to delivery
- Build, mentor, and scale a globally distributed team of designers, photographers, videographers, copywriters, and content creators
- Integrate generative AI tools for image creation, video production, copywriting, editing, and workflow automation
- Partner with performance marketing, revenue management, real estate acquisition, and interior design teams
- Maintain high creative standards and brand consistency across all touchpoints
- Identify emerging creative trends and technologies to improve brand storytelling
Requirements
- At least 7 years of experience in creative leadership roles, including luxury hospitality, travel, lifestyle, or premium consumer brands
- Strong creative portfolio demonstrating ownership of brand systems, campaigns, and content initiatives with measurable business impact
- Proven ability to manage and evolve visual and verbal brand identities across multiple markets
- Deep understanding of social media as a primary brand-building channel (Instagram, TikTok)
- Familiarity with creative production for OTAs, marketplaces, listing optimization, and merchandising
- Practical experience incorporating generative AI tools into creative workflows
- Demonstrated success hiring, mentoring, and managing globally distributed creative teams
- Ability to translate creative vision into business results
- Excellent written and spoken English at near-native level
- Availability to work during US business hours (Pacific, Central, or Eastern Time)
- Candidates must be based outside the United States; applicants based in Brazil are eligible
Conditions
- Competitive annual base salary: USD $75,000–$120,000 depending on location and experience
- Performance-based bonus: 15% of base salary
- Fully remote work
- Generous paid time off
- International collaboration with a globally distributed team