About the company
Coinbase is a remote-first, but not remote-only company, uncompromising on its mission to increase economic freedom. Expect quarterly in-person working sessions called "surges."
Responsibilities
- Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access
- Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events
- Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives
- Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity
- Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints
Requirements
- 5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure
- Proven track record building GTM strategies and positioning for technically complex products
- Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms
- Fluency in the language of institutional markets - risk, margining, execution workflows, and capital efficiency
- Utilizes generative AI responsibly, maintaining human oversight
Conditions
- Annual base salary range (excluding equity and bonus): $140,080 - $164,800 USD
- Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k))
- Remote - USA