Email Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Email Marketing Manager based in Belgium.

This role offers the opportunity to take ownership of a high-impact email marketing channel within a growing digital learning and workplace compliance environment.

• Own end-to-end email marketing execution across prospect, customer, partner, and lifecycle communications.
• Plan, build, launch, and optimize newsletters, nurture sequences, product announcements, customer communications, webinar promotions, event campaigns, and follow-up programs.
• Manage audience selection, segmentation, quality assurance, scheduling, deployment, reporting, and A/B testing throughout the email production workflow.
• Monitor deliverability, inbox performance, engagement, and adherence to email marketing best practices.
• Develop and maintain an experimentation roadmap covering subject lines, preview text, calls-to-action, layouts, send times, personalization, dynamic content, copy length, imagery, and sending frequency.
• Analyze campaign performance across audience segments, lifecycle stages, industries, personas, job titles, product interests, and behavioral engagement.
• Translate performance data into actionable recommendations to improve click-through rates, conversions, engagement, and pipeline contribution.
• Build and manage emails, landing pages, lists, campaign assets, and approved workflow executions within HubSpot.
• Conduct thorough pre-launch quality assurance to ensure campaigns are accurate, relevant, timely, and aligned with objectives.
• Support integrated marketing initiatives including webinars, virtual events, product launches, customer campaigns, and demand-generation programs.
• Coordinate campaign schedules, tasks, and deliverables through Asana.
• Present campaign trends, testing results, and optimization opportunities to marketing stakeholders.
• Partner with Marketing Operations to maintain accurate and reliable campaign reporting.
• Use AI-assisted tools to improve email development, copy refinement, personalization, testing, reporting, documentation, and workflow efficiency.

• 3+ years of professional experience in email marketing, lifecycle marketing, campaign management, or a closely related discipline.
• Strong hands-on experience with HubSpot Marketing Hub, including creating emails, landing pages, forms, lists, campaigns, and related assets.
• Experience using Asana for campaign or project coordination.
• Strong knowledge of email marketing best practices, deliverability, segmentation, and audience management.
• Proven experience designing and executing A/B testing programs and using results to drive optimization.
• Strong analytical capabilities, with the ability to identify patterns, trends, and actionable insights from campaign data.
• Excellent copy editing and proofreading skills, combined with exceptional attention to detail and a strong quality-assurance mindset.
• Excellent written and verbal English communication skills.
• Ability to collaborate effectively with cross-functional marketing teams and work full-time during U.S. business hours.
• Practical experience using AI-powered tools such as ChatGPT, Claude, HubSpot AI, or similar solutions to improve marketing execution and productivity.
• Experience in B2B SaaS, lifecycle marketing, lead nurture programs, webinars, virtual events, or product launches is highly valued.
• HubSpot Marketing Hub certification and familiarity with Salesforce CRM are advantageous.
• Basic HTML and CSS knowledge for email adjustments and troubleshooting is a plus.
• Experience managing campaigns across multiple personas, audience segments, and customer lifecycle stages is beneficial.

• Full-time employment opportunity.
• 100% remote work arrangement.
• Opportunity to collaborate closely with an established North American marketing team.
• High level of ownership over a critical and high-impact marketing channel.
• Opportunity to apply experimentation, analytics, personalization, and AI-assisted tools to continuously improve marketing performance.