Amplify is a leader in K–12 literacy, biliteracy, math, and science, building research-based teaching and learning experiences.
The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one instructional system.
Serves more than 18 million students and teachers across all 50 states and six continents.
Responsibilities
Define, develop, and oversee a comprehensive regional Go-To-Market strategy to support the sales team in achieving sales revenue targets and territory goals.
Lead development and execution of regionalized campaign plans, adoption plans, multi-channel promotional strategies, territory-specific messaging, marketing collateral, and events.
Collaborate with Sales Leadership to develop a territory brain trust and deliver regional sales events and meetings.
Build and foster relationships with sales and marketing leaders, Account Executives, and Per Diems.
Lead marketing strategy and activities for each stage of state adoptions, including market research, messaging, collateral development, state submission processes, sampling, district evaluation, piloting, and selling.
Collaborate with Product Marketing to inform national messaging.
Manage response creation to district questionnaires and rubrics.
Lead marketing strategy and tactics for prospecting, lead generation, pipeline building, and opportunity advancement.
Stay abreast of regional nuances, requirements, and developments.
Requirements
Bachelor’s degree.
5+ years of professional experience in sales within the education publishing industry.
5+ years of professional experience in marketing within the education publishing industry.
5+ years of experience managing complex projects.
Experience developing and executing campaigns that drive sales.
Experience with prospecting, lead generation, pipeline building, and closing opportunities.
Experience writing RFPs and/or rubric responses.
Experience writing marketing copy, managing print production, coordinating print and digital marketing activities, and managing events.
Experience collaborating with Product Development, Product Management, and Marketing Services teams.
Intermediate to advanced experience with Google Suite, Microsoft Office, Google Analytics, Marketing Automation Platforms (HubSpot, Pardot), WordPress, Adobe, Zoom, and Slack.
Exceptional written and verbal communication skills.
Exceptional interpersonal and leadership skills with experience managing people.