About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Engineer - SEO, SEM & AI Search based in Switzerland.
This is a hands-on growth role focused on generating qualified B2B leads and measurable revenue through search and AI-driven discovery channels. You will own the full growth motion across SEO, SEM, Generative Engine Optimization, and Generative Engine Marketing. The initial engagement is structured as a three-month project, with the potential to transition into a full-time position.
Responsibilities
- Develop and execute an integrated growth strategy spanning SEO, SEM, Generative Engine Optimization (GEO), and Generative Engine Marketing (GEM).
- Increase visibility across Google and emerging AI-driven search and discovery platforms.
- Identify high-intent search opportunities relevant to buyers of cloud, AI, data, FinOps, and technology consulting services.
- Own keyword research, search-intent analysis, competitive research, and identification of content and search-growth opportunities.
- Execute on-page SEO initiatives and identify and resolve technical SEO issues that impact organic performance.
- Build, manage, test, and optimize paid search campaigns, particularly Google Ads.
- Optimize existing content and develop recommendations for new landing pages and search-focused content designed to drive qualified demand.
- Improve visibility, relevance, and citation potential across generative AI search experiences.
- Run continuous experiments across messaging, keywords, landing pages, campaigns, and acquisition channels.
- Build and maintain measurement and attribution across the full funnel, connecting search activity to leads, opportunities, and revenue.
- Partner directly with leadership to identify growth priorities, evaluate opportunities, and translate insights into execution.
Requirements
- Strong hands-on experience across SEO and SEM, including personally executing, optimizing, and measuring search campaigns.
- Current understanding of Generative Engine Optimization, AI search, LLM discovery, and the ways generative search is reshaping traditional SEO.
- Demonstrated experience generating B2B leads and pipeline through search or other digital acquisition channels.
- Strong understanding of how search performance translates into commercial outcomes, including qualified leads, opportunities, and revenue.
- Experience in cloud technology, technology consulting, IT services, professional services, SaaS, or another B2B technology environment is strongly preferred.
- Strong knowledge of the Google search ecosystem and relevant analytics, advertising, measurement, and attribution tools.
- Ability to independently identify growth opportunities, prioritize initiatives, and execute without relying heavily on large teams or external agencies.
- Strong analytical mindset with the ability to turn performance data into actionable decisions and continuous improvements.
- Strong communication and stakeholder-management skills.
Conditions
- Remote working opportunity for candidates based in North America or Europe.
- Initial 3-month project engagement.
- Potential opportunity to transition into a full-time position based on performance and business needs.
- High degree of autonomy and ownership over the search-driven growth function.
- Direct collaboration with senior leadership on growth priorities and commercial opportunities.