Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Specialist based in Brazil.

• Develop a deep understanding of the Brazilian market, including medical education structures, licensing and examination systems, and the different needs and behaviors of medical students and practicing physicians.
• Translate global marketing strategies, positioning, and value propositions into messaging that is culturally and linguistically relevant to Brazilian audiences.
• Plan and execute integrated, multichannel marketing campaigns across CRM, paid social, SEM, SEO, and organic social channels.
• Leverage Brazil-specific platforms and channel dynamics, including Meta and WhatsApp, to maximize campaign reach, engagement, and conversion.
• Monitor campaign performance across acquisition, activation, and retention funnels, using available data to identify opportunities and continuously improve results.
• Take ownership of marketing projects from planning through execution, measurement, and optimization.
• Collaborate closely with global marketing and cross-functional teams to align priorities, coordinate initiatives, and ensure consistent execution.
• Share local market insights with international stakeholders and contribute to the development of scalable marketing strategies and best practices.
• Balance strategic planning with hands-on execution, moving initiatives forward independently in a fast-paced and evolving environment.
• Identify new opportunities, test approaches, and proactively propose improvements based on market dynamics, customer behavior, and campaign performance.

• 3+ years of experience in digital marketing, preferably with direct experience working in the Brazilian market.
• Strong understanding of multichannel marketing, including CRM, paid social, SEM, SEO, and social media.
• Hands-on knowledge of Brazil-specific digital channels and audience behaviors, particularly platforms such as Meta and WhatsApp.
• Experience developing and executing marketing strategies, including positioning, value propositions, campaign messaging, and localization.
• Strong analytical mindset and ability to turn limited or imperfect data into practical insights, decisions, and impactful marketing initiatives.
• Comfortable combining strategic thinking with operational execution and taking projects from concept to completion.
• Strong project management and organizational skills, with the ability to manage multiple priorities and stakeholders effectively.
• Excellent communication and interpersonal skills, with the ability to build alignment and collaborate across international and cross-functional teams.
• Fluent or highly proficient Brazilian Portuguese and English, both written and spoken.
• Strong sense of ownership, accountability, reliability, and initiative.
• Adaptability and cultural sensitivity, particularly when developing marketing strategies for the Brazilian market.
• A solution-oriented mindset and willingness to experiment, learn, and continuously improve.
• A collaborative approach and ability to operate effectively in a fast-paced, international environment.

• Opportunity to take significant ownership of marketing activities in a high-growth international market.
• Remote-friendly opportunity with an international, globally distributed working environment.
• Close collaboration with global marketing and cross-functional teams.
• Opportunity to shape localized campaigns and contribute directly to the growth of the Brazilian market.
• Exposure to a mission-driven environment focused on improving medical education and supporting healthcare professionals.
• Inclusive, respectful, and supportive workplace where diverse backgrounds and perspectives are valued.
• Opportunity to develop expertise across acquisition, activation, retention, localization, and multichannel digital marketing.
• High level of autonomy to test, learn, and implement new marketing approaches.
• International exposure and the opportunity to contribute to scalable global marketing best practices.