Stripe is a financial infrastructure platform for businesses.
About the team
The Stripe EMEA Marketing team focuses on transforming customers into advocates, collaborating closely with sales to accelerate the path to purchase and enhance product adoption.
Responsibilities
Define and execute the EMEA marketing strategy for SMB and Mid-Market segments with an emphasis on Ideal Customer Profiles.
Own key business and revenue metrics throughout the sales funnel, with emphasis on accelerating pipeline through upsell and cross-sell.
Collaborate with Partner Marketing to create co-selling initiatives.
Develop and execute comprehensive full-funnel marketing plans with digital marketing and demand generation teams.
Partner closely with Sales leadership to align account plans.
Collaborate with EMEA demand generation and product marketing to produce or localize content and marketing assets.
Track, measure, and communicate program results.
Requirements
7+ years of relevant B2B marketing experience in the EMEA technology market, including demand generation and field marketing.
Proven track record of defining and executing B2B marketing strategies that drive pipeline generation.
Strong written and verbal communication skills.
Strategic mindset with a data-driven approach and understanding of full-funnel journeys and marketing technology like Salesforce.
Experience scaling programs through agency resources.
Preferred qualifications
Startup mentality with a bias to action.
Experience in payments, financial technology, or adjacent industries.
Understanding of payments, fintech, and ecommerce industries and partner ecosystems.
Demonstrated success delivering marketing programs with and through consulting and technology partners.