About the company
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
This is a senior, founding-leader hire at L7. We're looking for someone strategy-strong who can autonomously own a regional function end to end — set the strategy, build the operating system, carry the number, and represent marketing credibly to regional sales leadership and to global marketing leadership at the same time. Not a program manager who executes a plan set elsewhere.
The essential tension to screen for: this person needs the seniority and judgment to lead an org, and the willingness to be a team of one for a while. Regional expansion is planned but the timing isn't fixed, which means for some meaningful period they are writing the doc, running the roundtable, and negotiating with the agency themselves. Scrappy, low-ego, and hands-on — but senior enough to see the whole picture without the support systems a mature regional marketing org would provide.
Regional judgment matters more here than in most field marketing roles. One person cannot serve five sub-regions equally, so the job is fundamentally about sequencing: which markets get real first-party investment, which get partner-led coverage, and which wait. They need to make those calls, defend them to sales leaders in each market, and revisit them as signal comes in.
Partner fluency is not a nice-to-have in this region — it's the primary distribution mechanism. Someone who has only run first-party programs will find the leverage model unfamiliar.
Responsibilities
- Build and lead the APAC field marketing function, establishing scalable frameworks and processes from scratch in the region
- Drive field marketing initiatives across enterprise while building scaled programs for startups, adapting strategy for diverse international markets and buying behaviors
- Create and run field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM activations
- Partner closely with APAC sales leadership to align programs to territory and account-specific pipeline and revenue goals
- Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate marketing's impact on revenue
- Evaluate and select premium third-party events that align with business goals, and build high-impact activation strategies around them
- Collaborate with Global Field Marketing and other central marketing teams so APAC programs align with company-wide strategy while meeting local market needs
- Coordinate with APAC Solutions Marketing and Product Marketing for consistent messaging and positioning across regional programs
- Manage regional resources including relationships with key partners, vendors, and industry organizations across APAC
- Build and manage the regional field marketing budget with strong financial discipline and ROI focus
- Define the regional team plan and hire and lead the function as expansion headcount lands
- Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimization
Requirements
- 14+ years B2B enterprise marketing with blended expertise in field marketing, ABM, and demand generation in APAC markets
- Deep understanding of enterprise sales cycles and buying processes; software company experience is required
- Track record building and scaling field marketing and demand generation programs from the ground up
- Strong analytical skills and a data-driven approach to program optimization and attribution
- Demonstrated contribution to significant revenue goals through integrated marketing initiatives
- International marketing experience and understanding of regional market dynamics across Asia Pacific
- Proven self-starter who has run sophisticated programs with small teams in fast-paced startup environments
- Strong project management across complex, multi-country programs simultaneously
- Exceptional communication and stakeholder management skills