About the Company
Gusto is on a mission to grow the small business economy. We handle payroll, health insurance, 401(k)s, and HR for small businesses, supporting over 500,000 businesses nationwide.
Responsibilities
- Collaborate with cross-functional stakeholders and leadership to set goals, develop event strategies, execute plans, and evaluate performance
- Build and manage end-to-end event campaign programs including scopes of work, resource plans, budgets, contracts, and timelines
- Leverage a deep understanding of Gusto's internal and external market positioning and target audiences to inform event decisions
- Design and produce a range of event types—from large-scale owned events (500+ attendees) to trade show activations, field events, and intimate customer experiences
- Build strong relationships with external partners including industry and show organizers, agencies, and vendors
- Assemble the right internal and external resources for each opportunity, fostering collaboration and creative excellence
- Maintain accuracy and accountability of event budgets, evaluate results against goals, deliver wrap-up reports, and make recommendations to senior leadership
- Build upon and advocate for the event marketing and production craft and vision at Gusto
- Leverage AI tools and technologies to enhance event marketing workflows
Requirements
- A track record of producing a wide range of events (trade shows, activations, conferences, owned events for 500+ attendees, and white-glove experiences)
- A passion for event marketing and production with a willingness to roll up your sleeves and get hands-on in execution
- Strong project management and communication skills with a proven ability to manage multiple stakeholders at all levels and across different geographies
- Experience managing and collaborating with internal creative teams and external agencies
- Passionate and knowledgeable about breakthrough experience design and emerging event technology
- A natural cross-functional collaborator who thrives on building and maintaining relationships across the organization
- An intellectually curious self-starter who isn't afraid to ask questions
- AI fluency and a willingness to integrate AI-powered tools into your workflow
- Comfort operating in a fast-paced, ambiguous environment while building scalable programs and processes
Conditions
- Frequent travel throughout North America
- Compensation: $129,000/yr to $157,000/yr in Denver and Scottsdale; $154,000/yr to $188,000/yr for San Francisco & New York
- Benefits include competitive base pay, benefits, and equity (RSUs)