About the company
Alphatec Spine is a medical device company. The Product Manager supports the identification and execution of product strategies, marketing plans, and promotional programs for assigned product lines, partnering cross-functionally across product development, market launch, sales training, and forecasting.
Responsibilities
- Support the design, development, and execution of product marketing initiatives, including objectives, short- and long-term strategies, market research, competitive analysis, product mix planning, and ROI assessments.
- Manage day-to-day product marketing activities: idea generation, product profiling, development plan execution, project coordination, product training support, and launch readiness.
- Support product line extensions, labeling updates, clinical evaluations, and other initiatives that grow product value and revenue.
- Identify opportunities for product improvements through surgeon feedback, market analysis, and field engagement.
- Develop sales collateral, product training materials, and procedural content.
- Assist in sales forecasting and collaborate with Sales, Operations, and Finance to optimize product mix.
- Monitor competitive landscape and market trends through literature, competitor offerings, field sales travel, surgeries, and scientific meetings.
- Contribute to product presentations, surgical techniques, and marketing materials.
- Participate as a core member of cross-functional product development teams across R&D, Regulatory, Operations, and Marketing.
- Collaborate with domestic and international sales teams on launches, training programs, and key surgeon and account initiatives.
- Maintain relationships with surgeon consultants and key clinical partners.
- Support product visibility at scientific conferences.
- Partner with Marketing Communications on promotional campaigns.
Requirements
- Prior experience in the medical device or healthcare industry required.
- Demonstrated ability to build strong working relationships with cross-functional partners including Engineering/R&D, Regulatory, and Operations/Manufacturing.
- Proficiency with Microsoft Word, Excel (including pivot tables), PowerPoint, Project, Windows, and internet-based applications.
- Strong oral and written communication skills.
- Ability to contribute to business cases for new or enhanced products.
- Strong interpersonal skills in a team-oriented, matrix environment.
- Ability to organize, prioritize, and manage multiple tasks.
- High attention to detail and follow-through.
- Ability to communicate effectively with engineers at a technical level.
- Foundational experience in market analysis, product planning, and product support.
- Understanding of basic strategic and tactical planning concepts.
- Experience with or understanding of a clinical or surgical environment and procedural workflow.
- Ability and willingness to travel up to approximately 40 percent.
- Bachelor's degree in Marketing or related field.
- Minimum of 1-4 years of related experience, preferably in the orthopedic device industry; sales experience is a plus.